Ericsson Hiring For Strategic Account Marketing Director, North America at Plano, TX, United States Full Time

Job Description

Strategic Account Marketing Director
Our Exciting Opportunity!
This is a senior role in the Account Based Marketing team and will be specifically accountable for building Ericsson’s reputation, relationship and revenue with one of its largest and most significant accounts: AT&T. The role interfaces between Ericsson Sales Account team dedicated to AT&T (Ericsson Global Customer Unit AT&T aka GCU ATT) and the Marketing & Communications Team (M&C). The individual will offer clear leadership and direction to GCU ATT on how best to inspire and engage their customers and then partner with members of the M&C team to design and deliver effective campaigns and marketing initiatives, that meet their business goals.
This position is physically located in Plano, TX, USA at the Ericsson office location. Relocation may be available for the right candidate.

• S/he will be a respected partner with GCU ATT to understand their business operations, commercial priorities and offer clear and pragmatic direction relating to all marketing activities.
• S/he will be tasked with building a credible annual marketing plan that that meets the CU’s business objectives, comprising multiple campaigns and initiatives within an agreed timeframe and budget.
• S/he will design and deliver the marketing campaigns and initiatives in partnership with other members of the M&C team.
• Campaigns and initiatives may consist of:
  • Digital Marketing Campaigns, Social Media, Lead generation/nurture/conversion
  • Experiential marketing: events, roadshows, workshops, webinars, customer engagement and lead capture, nurture and conversion.
  • Traditional marketing elements advertising, sales collateral, videos, newsletters
• S/he will be part of the NA Customer Account Marketing team and the GCU ATT’s single Point of Contact for Marketing and a part of GCU ATT Leadership team (dotted line into the Customer Unit Head).
• S/he will collaborate with member of Business Areas (BAs) to understand the strategic business priorities of Ericsson on a global and regional level.

Additional Critical Skills:

• A strong leader. Able to listen, understand and lead through influence and gravitas.
• A proven marketer, ideally in the B2B TMT space. A compelling track record of working with progressive technologies, with long purchase cycles and complex decision-making processes.
• Able to navigate global organizations with matrix structure.
• Able to manage campaigns from start to finish. Listen to stakeholders, set out clear direction, gather consensus, partner with multiple stakeholders to design and deliver the campaigns.
• Create a comprehensive marketing plan including leveraging Account Based Marketing principles. Able to ‘sell in’ the plan using understanding of the CU’s objectives, complexities of the business and realties of the budget and time constraints.
• Ability to communicate with executive audiences via excellent presentation and communication skills
• Build relationships and respect from counterparts in T-Mo marketing team.
• Routinely demonstrate a thorough understanding of Ericsson’s value, products, solutions
• Effectively utilize Ericsson internal and external cross functional capabilities building trust and strong support across Customer Units, Business Areas, Regional and Group Functions to ensure joint success

Education/Experience requirements: BA/BS degree required; MBA desired / preferred. 10-15+ years of leadership experience across several key areas: Strategic Marketing, Account Based Marketing, Digital Marketing, Go to Market strategy and solution management, business development, consulting. At least 5-10 years of relevant ICT and Telecom, Technology B2B marketing experience in relevant companies. Experience with Salesforce and/or Marketo a plus.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that’s why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.
Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more. If you need assistance or to request an accommodation due to a disability, please contact Ericsson at [email protected]. or (866) 374-2272 (US) or (877) 338-9966 (Canada) for further assistance.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.
Primary country and city: United States (US) || United States : Texas : Plano
Req ID: 652912