Fahrenheit Creative Group Hiring for Paid Digital Media Specialist at Jackson, MS Full Time

The Digital Marketing Specialist works closely with the Associate Director of Digital Strategy and Design, Creative Content Manager + Digital Strategist, project managers, and design team to develop and implement dynamic and effective targeted digital media campaigns across various platforms. In this position, you will be responsible for leading the development of paid digital campaign strategies, creating and launching digital campaigns, monitoring and optimizing campaigns, and developing reports and recommendations for multiple clients. You will report directly to the Associate Director of Digital Strategy and Design and work with multiple team members to develop and deliver excellent targeted digital campaigns for clients.

Essential Job Duties

Learning (15%)

• Participate in professional development and learning activities to continuously improve leadership, management, project management, and writing skills
• Read and reflect on agency readings; connect readings to short- and long-term goals for team and agency
• Participate in agency team meetings, professional development check-ins, and other internal meetings, as needed
• Maintain high-level of organization for print and digital files and materials
• Stay abreast of trends, developments, and opportunities in paid digital advertising to build knowledge, skills, and capacity

Digital Marketing (85%)

• Lead the development of paid digital marketing campaign strategy and tactics for multiple clients across the agency
• Work with project management and design teams to develop engaging messaging, creative direction, and assets (static, audio, and video) for digital campaigns
• Conduct research on current trends, keywords, and opportunities across digital platforms to provide recommendations for client campaigns
• Use Basis CSP to build, launch, monitor, and optimize campaigns using a range of tactics, including audience segmentation, behavioral, contextual, and

geographic targeting

• Regularly monitor campaigns to identify opportunities to improve performance and exceed client goals and expectations
• Prepare regular analytics reports and recommendations for targeted digital ad campaigns, including campaign spend, reach, impressions, conversions, CPM, CPC, CPA, and/or other data points requested by internal and external clients
• Develop and manage budgets for multiple digital campaigns ranging from $500 to $100,00

Preferred Job Requirements & Qualifications

Compensation commensurate with experience