Farmers Restaurant Group Hiring for Social Media Manager Job at Washington, DC Full Time

Social Media Manager

The Social Media Manager is a creative thinker AND doer who is responsible for representing the voice, look, and personality of multiple Farmers Restaurant Group brands across all social media channels. You are a content creator. You’re developing on-brand content, responding to guest inquiries on social, reading, learning and testing the latest social media trends and have a natural affinity towards customer service.

The Social Media Manager is a member of the marketing team, reporting to the Social Media Director and specifically working very closely with the in-house photographer/videographer, as well as the rest of the marketing team. At this time Farmers Restaurant Group actively manages over 30 social networks across 6 different brands, 7 restaurant locations, 1 distillery, 1 non-profit, and 1 personal brand. #FRG

WHAT OUR SOCIAL MEDIA MANAGER DOES:

• Implement organic social media strategies in support of brand and business goals, driving awareness, engagement, community growth and traffic for Farmers Restaurant Group brands
• Generate content primarily on Facebook, Instagram, Twitter, and TikTok
• Own development of weekly/monthly content calendars
• Manage guest relationships specifically through social media responses and engagements
• Manage influencer relationships through paid and non-paid campaigns and ongoing partnerships
• Work directly with our in-house photographer/videographer to generate social specific content. Attend weekly/monthly/quarterly photos & video shoots
• Remain aware of current social trends & metrics to propose effective strategies for growth; contribute to performance reports

WHAT YOU NEED TO BE A SOCIAL MEDIA MANAGER:

• Bachelor’s degree or equivalent experience
• 2+ years of social media experience preferred
• Experience working in hospitality or creating content marketing for a direct-to-consumer brand is a plus
• Experienced working knowledge of Facebook, Twitter, Instagram, TikTok, and Google and the drive to explore new or non-traditional platforms like Clubhouse or Reddit
• Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design
• Ability to brainstorm new ways to bring brands to life on social media
• Research, develop and execute UGC activities, surprise and delight outreach, and contest activations
• Strong copywriting skills, ability to take brand voice and communicate via social media content
• Food photography experience is a plus
• Passionate about digital innovation and creating high-quality, of-the-moment social content
• Exceptional multi-tasking and time management skills; detail-oriented
• Ability to manage multiple priorities and thrive in a fast-paced environment
• Can support with larger marketing team initiatives like community outreach, events and holiday support
• Excellent customer service skills
• Can commit to working 50-55 hours per week, including occasional holidays/weekends/evenings
• Ability to travel to restaurant locations across the DMV (DC/MD/VA)

WHAT WE OFFER OUR SOCIAL MEDIA MANAGER:

• Flexible schedule determined prior to start date
• Innovative employee wellness initiatives, including discounted gym membership and free access to company massage therapist and Reiki specialist
• Discounted shift meal and generous discount when dining as a guest
• Training and career growth opportunities
• Free online mental health therapy (unlimited text messaging and two optional 30-minute live video therapy sessions per month) through our partner, TalkSpace, for all employees and their immediate family members