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Full Job Description
Digital Marketing Manager – SEO & SEM Specialist
Feazel is looking to hire a talented Digital Marketing Manager to our team. You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
Additionally, help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.
Responsibilities:
- Manage both on-page SEO and off-page SEO for the company.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
- Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Manage the strategy and setup of all paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
- Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Requirements:
- BA/BS or equivalent working experience.
- Thorough knowledge of search ranking and optimization factors and key algorithm updates.
- Proficiency in web analytics software and keyword tools.
- Experience with data-driven SEO analysis and optimization.
- Excellent written and oral communication skills.
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more).
- Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
Feazel Roofing LLC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
