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Job Description:Digital Marketing Specialist – Performance Digital MediaWe realize that our greatest assets are our best-in-class associates, which is why we’re dedicated to offering limitless opportunities for growth and advancement. We want to help you build a long-lasting career with Ferguson/Build.com. Together, we can continue to lead the industry and help build our nation’s infrastructure from the ground up. Join our team today.Remote WorkAs an employer of full-time remote developers, we take pride in our ability to stay engaged day-to-day as a community and as a workforce. We have the tools and habits needed to keep remote team members feeling connected and supported. Some of our most active Teams channels are dedicated to humor, food, and hobbies!Job Summary:The Performance Marketing Team at Ferguson Enterprises, Inc./Build.com is seeking a digital marketing specialist to work on programmatic media efforts. This Digital Marketing Specialist is responsible for driving actions in line with company goals using advertising technology software for real-time bidding-based marketing channels. You will be leveraging enterprise level technology to assist in managing new and existing digital advertising media types. These media types currently include traditional Display and Video, with potential expansion in channels like Native Display, Addressable TV & Audio, Digital Out of Home, or whatever the future may bring.As a Specialist, you will be expected to build on your existing skills to master campaign management. Specialists manage strategies and campaigns to ensure optimal performance while also sharing analytics and test outcomes with stake holders. You will be expected to activate programmatic marketing initiatives on your own, and/or with other Specialists.Most campaign initiatives are performance based with e-commerce related conversion events as their goal. Our focus is on new customer acquisition, customer retention, customer reactivation, and some brand awareness efforts.What are you going to do?* Programmatic media campaign strategy, activation, and execution, under direction of Marketing and business leads.* Campaign optimization: Budget, spend pacing, bid adjusting, managing deal types and inventory, as well as trafficking creatives and implementing tracking.* Manage buying platform(s) technology and media spend.* Apply analytics and data reported from internal analytics platform in order to influence campaign design and campaign management.* Understand and translate the data into digestible reporting to share with business wide stakeholders.* Diagnose media concerns and develop solutions to push business expectations.* Consistently feedback learnings from deep dives and testing to better our strategies, media buys, and business metrics. Test everything!What will you bring to the table?* 2+ years hands-on experience with programmatic ad technology (DSP & Ad Servers) managing high spend level budgets.* Experience with Google Marketing Platform’s DV360, CM360, and GA360 is required. Pease provide experience of other technology/platforms in your application to be considered.* Skillful in marketing data evaluation and the KPIs used to evaluate performance and optimize digital strategies.* Competence to collaborate cross-functionally in a fast-paced environment.* Ability to communicate to teams and individual stakeholders across the spectrums of creative concepting, all the way through to performance reporting.* Ability to self-manage and pay strong attention to details.What do we bring to the table?* Competitive salaries with 401(k) and paid leave.* Great benefits including medical, dental, life, vision and much more for you and your family.* Amazing work environment that makes you want to be at work every day! Incredible employee discounts on Ferguson/Build.com products (seriously, you’ll use them).* Internal training programs suited to your desired areas of growth.#LI-REMOTE* The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Posted on :
2021-08-24T08:21:38Z
