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Job Description:
As Senior E-mail Developer, you will work as an integral member of the Message Execution Center team that develops, supports, maintains, and distributes email messages to employers, prospects, and benefit plan participants on behalf of Fidelity’s Workplace Investing (WI) business unit. The Senior E-mail Developer is the lead developer responsible for the team’s development, support, maintenance, and deployment of dynamically composed, personalized, electronic communications (email, SMS, and/or microsites) in partnership with a wide range of internal message sponsors, including marketing and product owners. This individual is responsible for working with partners to understand their objectives, consult on team and platform capabilities, develop their content primarily in Salesforce Marketing Cloud, and ensure the timely, flawless delivery of marketing, service and regulatory communications to WI customers.
As Senior E-mail Developer, you will work as an integral member of the Message Execution Center team that develops, supports, maintains, and distributes email messages to employers, prospects, and benefit plan participants on behalf of Fidelity’s Workplace Investing (WI) business unit. The Senior E-mail Developer is the lead developer responsible for the team’s development, support, maintenance, and deployment of dynamically composed, personalized, electronic communications (email, SMS, and/or microsites) in partnership with a wide range of internal message sponsors, including marketing and product owners. This individual is responsible for working with partners to understand their objectives, consult on team and platform capabilities, develop their content primarily in Salesforce Marketing Cloud, and ensure the timely, flawless delivery of marketing, service and regulatory communications to WI customers.
Design, develop and maintain dynamic email content
Define email framework, digital content assets and reusable objects to build and deploy digital content
Audit and perform quality assurance on electronic communications to ensure flawless delivery, including peer and team design reviews
Support and monitor email communications in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
Contribute to and lead end-to-end content development process improvements, establish best practices, create and update documentation, and maintain content libraries
Partner with other teams to introduce and operationalize new capabilities (e.g. Journey Builder, Content Builder, and SMS); Act as a champion of new capabilities within the team
Test, optimize and debug email content for deliverability and rendering using Validity/ReturnPath tool
Train and mentor junior associates, and act as a primary point-of-contact and subject matter expert for internal partners
Set expectations and escalate issues around scope, schedule, change management and quality
Stay in tune with the latest Salesforce technology updates, changes, community, and roadmap(s)
The Expertise and Skills You Bring
Ability to build and direct semantic, modular front-end code design that employs current best practices
Expert in HTML, CSS, JavaScript, AmpScript, and Adobe Creative Cloud
Deep experience with Salesforce Marketing Cloud and other marketing automation platforms
Attention to detail (emphasis on quality a must)
Ability to understand system architecture and platform capabilities
Ability to analyze complex problems and devise creative, but practical solutions
Excellent interpersonal skills, including the ability to work across the organization, interact at all levels, and tailor communications to each audience
Strong active listening skills to ensure understanding of, and alignment with, customer objectives
Able to work under pressure to satisfy tight program deadlines
Have a track record of establishing and operationalizing new capabilities
Ability and desire to work in a fast-paced environment with changing projects and priorities
Experience with web service integration (REST/SOAP)
Understand the dynamic flow of data and how to connect it to content via various pathways (direct Data Extension, Data Extension lookups, etc.)
The Team
We deliver customer messaging for the Communications & Education organization, which is within the operations team of the WI business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 600 million emails, 40 million direct mail pieces, and 1 million leads for outbound calls. We collaborate with internal message sponsors and delivery teams to ensure efficient, accurate, timely delivery of marketing, service, and regulatory communications that drive high-quality customer experiences across multiple WI product lines. This position can be working virtual and/or 100% remote.
Please see below for the salary range for work locations in Colorado only:
$70,000 – $125,000
This position is eligible for incentive compensation or an annual bonus opportunity.
Certifications:
Company Overview
At Fidelity Investments, our customers are at the heart of everything we do. As a privately held company with a rich 75-year history, our mission has remained the same since our founding: to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
Join Us
At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning and growth so you can build the career you’ve always imagined. We welcome associates from different backgrounds and with different perspectives to help us innovate and make a difference for our customers and our communities.
We invite you to Find Your Fidelity at fidelitycareers.com.
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Leave of Absence/Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 2.
Fidelity will continue to keep the safety of associates and customers as our top priority and this will never change. As the pandemic evolves and Federal, State, and Local regulations emerge, it has become clear that knowing the vaccination status of all associates is critical to our safety efforts.
Therefore, Fidelity will require all candidates to disclose their COVID-19 vaccination status during the hiring process, and if vaccinated, provide proof of vaccine.
This is not a requirement to be vaccinated. It is a requirement to report vaccination status and, if vaccinated, provide proof.
