Join a team that puts its People First! First American’s Direct division provides comprehensive title insurance protection and professional settlement services for real estate purchases, refinances and equity loans. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for seven consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.
The Marketing Specialist family is intended to be a generalist family in that it covers a wide variety of marketing specialties included but not limited to those below. Incumbents in these positions can be focused on one specialty for much of their time or can be cross-functional with focus on more than one of the specialists listed below. In addition, these specialties may deliver content & communications via a variety of methods such as digital, print and publication etc.
Direct Marketing/Advertising/Promotional: Direct marketing involves sending promotional marketing materials directly to consumers (print and publication).
Product/Brand Marketing: Product/Brand marketing is the focus area devoted to strategically bringing a new product or service to market. This discipline sets the strategy, guiding many of the other marketing specializations listed. Much of their work is based on research to understand the important variables related to competitors’ products, review and synthesize consumer research information and meet with product development teams to better understand the features of the product. This information is then used to formulate an overall product marketing strategy.
Content Marketing: Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining.
Social Media Marketing: The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between. Social media gives brands and businesses the opportunity to interact with the public in a personalized way.
Database Marketing: Database marketers collect information about consumer preferences to create targeted messages to consumers.
Marketing Research & Analysis:
Market researchers employ several tactics for picking the brains of the public and gathering information and interpreting the data.
Essential Functions
Knowledge and Skills/Technology Used
Typical Education
Typical Range of Experience
Salary Range: $45,000 – $61,600 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
First American invests in its employees’ development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
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