Responsibilities:
The Web Marketing Developer will possess a strong understanding of the role of the website and Web/SEO strategies in the overall marketing mix.
Gain a thorough understanding of the existing website architecture.
SEO is critical – manage and maintain existing search engine positioning, advance new SEO goals, and define website content development with proper SEO methodologies.
Modify and enhance existing PHP-coded pages and content.
Participate in other Marketing activities and company-related events (shows, training, etc.)
Work closely with executive team, sales, development, support and training departments.
Gain and maintain familiarity with their products, and those of competitors.
Requirements and Skills:
Bachelor’s degree in Technology, Computer Science, Web Design or Web-related fields, or equivalent work experience.
At least three years of Website Development/Management and SEO experience.
Must be proficient in HTML 5, PHP 7, SQL, CSS3, and JavaScript/jQuery.
Experience working with MVC frameworks such as Symfony or Laravel.
Experience with Responsive Website Design and Concrete 5 (or similar) Content Management System.
Experience with the Git version control system.
Proven experience with SEO and search engine marketing initiatives.
Experience with pay-per-click advertising, Web analytics and other Web reporting products.
Experience with Docker or Vagrant a plus.
Experience with CI systems like Jenkins a plus.
Experience with Adobe Creative Suite is a plus.
E-commerce experience is a plus.
Organized, with excellent project management skills and thorough follow-through.
Creativity, graphic design experience and professional writing skills are a plus.
Highly motivated, flexible, adaptable nature with a good sense of humor.
Industry Background Is A Plus:
Understanding of software for the educational market.
Basic knowledge of schools and the roles of educators and administrators.
#INDIMP
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