The Marketing Manager will play a key role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a strong blend of analytical thinking, creative problem-solving, and leadership skills. And, as a member of a small but mighty team, a willingness to roll up your sleeves and drive the execution. The Marketing Manager will collaborate closely with cross-functional teams and stakeholders to develop and implement integrated marketing campaigns across various channels.
Responsibilities:
Manage and optimize the digital and brand footprint of Flex Rental Solutions..
Develop and execute comprehensive brand, demand generation, and content marketing strategies to achieve company objectives and sales targets.
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, social media, email marketing, content marketing, events, and partnerships.
Monitor, analyze, and optimize marketing campaign performance, providing regular reports and insights to drive data-driven decision-making.
Build and maintain strong relationships with key stakeholders, including internal teams, external vendors, industry partners, and media outlets.
Identify and evaluate new marketing opportunities and channels to expand brand reach and drive customer engagement.
Conduct market research to identify industry trends and competitive landscape, and leverage insights to refine marketing plans.
Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, and make recommendations for continuous improvement.
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven work experience as a Marketing Manager or in a similar role.
Demonstrated success in developing and implementing successful marketing strategies and campaigns.
Strong knowledge of digital marketing channels and tools, including SEO, SEM, social media platforms, email marketing, and content marketing.
Proficiency in marketing analytics and reporting, with the ability to derive actionable insights from data.
Excellent written and verbal communication skills, with the ability to create compelling marketing content.
Strong leadership and team management skills, with the ability to motivate and inspire a team.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Creative thinker with a strategic mindset and the ability to solve complex problems.
A proactive and results-driven attitude, with a commitment to meeting deadlines and achieving targets.
About Flex
Our team develops rental and event management software for over 900 international business customers. Our clients are primarily in the Professional Audio Visual, Concert Touring, Live Event, Staging, and Production market segments. Flex offers a flexible, dynamic work environment, paid company holidays, paid vacation, and health, dental, and vision insurance, along with other benefits.
Salary Range: 80k-90k annually
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