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#LI-Hybrid
Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.
In this position…
The primary responsibility of the Ford & Lincoln Protect Marketing Strategy Manager is to own all marketing, advertising, and media planning activities and create subscription products that align with the company’s goals and objectives, all while driving sales and revenue for the overall Ford Enterprise, FCSD, and Ford & Lincoln Protect. The Marketing Strategy Manager must develop and maintain marketing strategies that meet organizational objectives, as well as evaluate products, programs and the competitive landscape in the post-vehicle sales channel.
What you’ll do…
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Develop the Ford & Lincoln Protect marketing and direct mail strategy to increase vehicle service contract sales in the post-vehicle sales channel.
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Strengthen Ford & Lincoln’s Protect Subscription-based sales strategy by aligning the current eCommerce direct-to-consumer experience with our dealer partners.
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Develop subscription product offerings to maximize contract sales opportunities outside of the traditional F&I sales experience.
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Partner and develop strategies with the Ford Pro, Ford Blue, Model e, and Integrated Services stakeholders on Ford & Lincoln Protect subscription products
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Grow US and Canada Ford & Lincoln Protect B2C subscription contract sales.
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Provide guidance to the Ford Protect Program Manager in optimizing the Omni-Channel strategy (direct mail, email, social media, Ford apps, etc.) to increase sales conversion rate. Ensuring customers are receiving the right message at the right time to drive sales.
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Lead relationship with VMLY&R advertising partner, developing B2C media campaigns to grow vehicle service contract business through loyal and non-loyal Ford & Lincoln Protect dealers; develop engaging consumer marketing campaigns to re-engage consumers in the auto shopping mindset with targeted messaging.
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Collaborate with the FCSD Marketing Team on the implementation of the 2024 Ford Protect media planning and positioning designed to build Ford & Lincoln Protect brand awareness in an aggressive and competitive digital market.
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Develop the strategic marketing position for the US Ford and Lincoln Protect websites, including Owner sites, Ford Protect eCommerce site, Consumer Connection Plus, Tier 3 dealer websites, and online advertising landing pages designed to standardize Ford & Lincoln Protect messaging.
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Identify opportunities to reduce waste and drive process improvements in the Ford & Lincoln Protect team.
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Provide support to the Ford & Lincoln Protect Operations, Product, and Sales teams on additional profit & revenue opportunities.
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Pursue ongoing development of the Ford & Lincoln Protect Program Manager business acumen and execution.
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Sustain or improve all department Pulse (or other employee satisfaction measurement) scores.
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Provide Operating Business Plan standard reporting monthly.
You’ll have…
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Bachelor’s or higher-level degree in Business.
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5+ years of experience in leading a team
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3+ years with subscription Extended Service contract sales specifically in the automotive industry.
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Deep knowledge and understanding of dealership operations, specifically F&I selling processes.
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In-depth understanding of marketing, strategy, strong leadership and collaboration skills.
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Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
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Excellent business communication skills, including strong writing competency analytical skills and executive-level presentation skills.
This description outlines the general nature and scope of work typically performed in this job. It is not intended to be an exhaustive list of all duties, responsibilities, knowledge, skills, work requirements, etc. It may vary slightly based on business or geographic needs and is subject to being reviewed and updated periodically.
You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
2023 New Hire Benefits Summary LL5 (ford.com) (https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2023-benefits-and-comp-LL5-sal-plan-1.pdf)
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Requisition ID : 22305
