Freedom Pointe at The Villages Hiring for Director of Sales and Marketing – Independent Living Job at The Villages, FL Full Time

Be part of something special

If you enjoy working with older adults, caring for and talking with them, learning from their stories and seeing them smile, this is the job of a lifetime. At Freedom Pointe at The Villages, you can jump-start a senior living career or build the one you have. You’ll grow, advance, and gain knowledge in senior services — one of the fastest-growing career fields in the country.

Our community is a wonderful place to work. We’re located in the heart of The Villages®, FL, one of Florida’s friendliest hometowns. There’s easy access to our community via Route 441 or Morse Boulevard.

We offer jobs at all levels and for all types of skills and expertise. You’ll join a team that’s passionate about working with seniors. We work hard to deliver the very best resident-centered care and high-quality hospitality through our Extraordinary Impressions program. With integrity and a solid work ethic, you can create a long, satisfying and fruitful senior living career at Freedom Pointe at The Villages.

GENERAL SUMMARY: The Marketing and Sales Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.

PRINCIPLE DUTIES: Essential Job Duties:

1. Responsible for meeting personal and team performance goals by managing sales activity to ensure sales and closing goals are met
2. Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement
3. Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing Marketing and Sales team members
4. Fully executes the sales, marketing, referral and advertising objectives and strategies as outlined in the annual marketing plan
5. Develops and manages the Promotion and Sales budget
6. Ensures timely and accurate input as appropriate into C3 Leads and C3 LinC or other community specific systems
7. Maintains effective communication with the Executive Director and other leadership team members
8. Ensures that all prospect inquiries are managed and that timely follow through is maintained in accordance with designated time frames
9. Supervises the performance of Residency Counselors, Marketing Assistant and other team members and actively engages in coaching activities to enhance team performance
10. Staffs the office to meet business needs which may include evenings, weekends and holidays
11. Prepares and maintains accurate and timely reports as required
12. Stays updated about relevant operational, competitive and company information in order to respond effectively to prospect inquiries and community contacts
13. Adheres to Life Care Services / CRSA standards as identified in the Senior Housing Marketing and Sales Quality Assurance Manual
14. Maintains consistency with community and Life Care Services / CRSA brand by following logo usage guidelines
15. Works with team members to plan and execute seminars and events as identified in the marketing plan
16. Selects, trains, evaluates and counsels department personnel
17. Manages advertising agency and advertising plan
18. Attends and leads in-services and community training sessions as needed 19. Participates as an active member of the community leadership team
20. Assumes responsibilities for personal work areas and maintaining areas in a presentable manner
21. Implements Life Care Services Extraordinary Impressions best practices in the marketing office and influences hospitality focused environment throughout the community
22. Maintains a professional appearance at all times

HOSPITALITY FOCUS: The Community fully embraces a culture of hospitality. To that end, we include the following hospitality promises as a guide for our interpersonal interactions with residents, co-workers, and guests:
1. We greet residents, employees and guests warmly, by name and with a smile.
2. We treat everyone with courteous respect.
3. We strive to anticipate resident, employee and guest needs and act accordingly.
4. We listen and respond enthusiastically in a timely manner.
5. We hold ourselves and one another accountable.
6. We embrace and value our differences.
7. We make residents, employees and guests feel important.
8. We ask “Is there anything else I can do for you?”
9. We maintain high levels of professionalism, both in conduct and appearance, at all times.
10. We pay attention to details.

WELLNESS FOCUS: The Community employees are expected to promote a healthy community culture for all residents and employees. This is a whole-person approach to health and wellness which includes eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical, Social, Spiritual and Vocational. Through these efforts we can ensure and exceed residents’ wellness needs relating to their mind, body and soul, which may also have a positive effect on

QUALIFICATIONS:
1. Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
2. A Bachelor’s degree
3. Two years sales experience or public relations experience necessary
4. Supervisory experience and/or capability
5. Skill in use of computer software including Microsoft Office applications
6. Must be able to generate a warm, friendly and caring manner on first impression
7. Maintains working knowledge of regulations that impact the industry
8. Experience developing / maintaining a department budget This job description is a general description of the duties and responsibilities of the position and is not to be interpreted as a complete list of the duties or requirements of the position.

PHYSICAL REQUIREMENTS / WORKING CONDITIONS: Normally works in well-lit, comfortable surroundings. Must be able to concentrate with frequent interruptions. Must be able to walk for up to 75% of the workday. Must be able to tour through the entire building including the ability to push an individual in a wheelchair. Must be able to bend and stoop and be able to lift and carry up to 25 pounds independently.

Many roles in the community may require that we ask about your vaccination status. This could include MMR, chicken pox, hepatitis, flu and COVID-19 vaccine status. Please note that all employees are required to provide proof of COVID-19 vaccination, or apply for and receive an approved exemption, as a condition of employment.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekend availability

Education:

• Bachelor’s (Preferred)

Work Location:

• One location

Work Remotely:

• No

Work Location: One location