Log In
Sign Up
Job Description
Our School
French American + International is a PK-12 independent school in San Francisco. Founded in 1962, the school is a multicultural, multilingual educational institution with over 1,100 students across an urban campus in the heart of the city. Guided by the principles of academic rigor and diversity, the French American International School offers programs of study in French and English to prepare its graduates for a world in which the ability to think critically and to communicate across cultures is of paramount importance.
Our Mission
Our international community brings together people from many backgrounds. Together we strive to create a shared culture that develops compassionate, confident, and principled people who will make the world better. We base our community on these values: Respect, Integrity, Inclusion, Collaboration, and Curiosity.
Opportunity
Working at French American + International opens up a myriad of opportunities – both personal and professional. Critical to our Strategic Plan in creating a proud, engaged community, we appreciate our faculty and staff by fostering a community of ongoing learning, respect and collegiality and by providing competitive compensation and benefits. It is also of paramount importance to us that we continue to foster an environment of diversity, equity and inclusion as we build a school community of individuals who are an actual representation of the world we live in.
Position Overview
The Director of Marketing & Communications drives and implements communications strategy across all departments and domains; guides the school’s leadership in all matters of communication, including crisis situations; coordinates the school’s advertising and social media campaigns; liaises with other departments and school sections; and manages the MarCom team. Both thought leader and project manager, s/he develops strategy and implements tactics to increase brand awareness, attract more qualified applicants, raise funds, build a proud, engaged school community, and cultivate a culture of giving.
This position reports to the Head of School.
Primary Responsibilities:
Leadership
– Define and develop the school’s brand strategy and align all school communications with it
Speak on behalf of the school with the media and guide crisis communication as needed
– Manage multiple projects under strict deadlines, balancing strategic and tactical plans
– Partner with the Head of School and work collaboratively with other members of the Leadership Team and their teams to support their communications and achieve the school’s strategic goals
Strategy Development, Planning and Reporting
– Develop an integrated marketing plan that includes branding, internal/external communications, online and print collateral, paid and social media–based on the school’s strategic plan and the priorities of the Leadership Team and Board
– Develop communications and public relations campaigns with tangible objectives and measurable results
– Maintain and analyze digital metrics, such as website traffic, email open rates, and social media figures; liaise with Directors of Advancement and Admission to achieve their quantitative and qualitative goals
– Understand key audiences including internal and external parent communities
– Analyze the Bay Area independent school landscape, position the school effectively in it, and strengthen the French American and International brand
– Prepare and manage the communications budget
Relationship Management
– Support the head of school as primary brand ambassador
– Maintain a strong team relationship with the Directors of Advancement and Admission to support fundraising and recruiting efforts
– Work collaboratively with the principals of each section to market our academic and co-curricular programs along with innovative initiatives at the forefront of education
– Build relationships with faculty, staff, parents and students to strengthen communication and foster community
– Identify and pursue community outreach opportunities that create awareness and support for the school
– Vet, hire and manage vendors as necessary.
Project and Content Management
– Oversee the school’s design and production of all marketing materials, including print and online collateral, paid and social media
– Maintain best-in-class online presence, including our website, internal portal, and numerous social media
– Develop content for placement in all of the above, including writing text; photography, taking and editing video
– Produce the school’s annual magazine, La Lettre, and coordinate the school’s regular communications, including the head’s updates, section weeklies, admissions and advancement campaigns and communications
– Write materials to enhance PR, like press releases and articles for placement in education publications
– Other duties as assigned
Required Experience:
– Experience in marketing and communications, preferably in independent schools
– Demonstrated leadership, creativity and collaboration skills
– Experience supervising marketing/communications staff
– Impeccable writing and communication skills
– Familiarity with new and emerging media and their marketing use
– Command of French a plus, but not required
Educational Requirements:
– Bachelor’s Degree or equivalent in marketing, communications, public relations or a related field
– Master’s Degree preferred in marketing, communications, public relations or a related field
Work Authorization:
Must be authorized to work in the United States
Salary Range: $115,000-$140,000 depending on experience
EMPLOYMENT OPPORTUNITY POLICY
French American International School is committed to providing an open, fair, inclusive, non-discriminatory environment for all individuals across differences of race, religion, sexual orientation, gender identity, national origin, socio-economic status, ethnicity, age, physical ability, or medical condition. We seek to increase the presence, representation and inclusion of U.S. historically under-represented people of color, international, bilingual and bicultural students, faculty and staff; and, to provide an environment that will attract and retain individuals identified as lesbian, gay, bisexual, transgender, queer, questioning and intersex (LGBTQQI)
