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Full Job Description
Job Summary:
We are looking for a highly motivated and data-driven marketer to join our marketing team. The ideal candidate will be responsible for building, launching and measuring campaigns across various digital channels. You will play a key role in driving measurable results and contributing to the overall growth and success of our company.
Responsibilities:
- Develop and evolve a B2C growth marketing strategy to drive guest acquisition and retention with CSM & Client stakeholders.
- Own execution of marketing strategy across client success, paid agencies & the creative team.
- Analyze guest insights to identify growth opportunities and optimize marketing strategies (templates).
- Design and implement data-driven marketing campaigns across various channels, including digital advertising, email marketing, social media, and SMS that ultimately grow purchase volume.
- Collaborate with cross-functional teams, such as client success, supply, product, design, and data science, to develop and execute growth experiments and initiatives.
- Accountable for paid media budgets (across B2B & B2C) and oversight of paid media agencies.
- Define and track key performance metrics and analyze campaign performance to measure the effectiveness of growth marketing strategies (campaigns/templates).
- Identify and leverage emerging trends, technologies, and best practices in growth marketing to offer clients innovative approaches to grow return.
Benefits
(waiting period may apply)
- Employee Assistance Program coverage
- Company stock options
- Paid time off
- Simple IRA with matching up to 3% of annual salary
- Health, dental, & vision insurance
-
Basic & voluntary life insurance
