Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis.
Who We Are
Venclexta (venetoclax) is within the hematology franchise and is a first-in-class BCL-2 inhibitor that has received multiple breakthrough designations for the treatment of hematologic malignancies. This novel medicine, which is co-promoted with our partner AbbVie, has multiple in-line indications across chronic lymphocytic leukemia (CLL) and acute myeloid leukemia (AML) as well as a robust pipeline of potential future indications. It is a driver for Hematology and a key molecule within the Genentech portfolio.
This is a fun, culture-driven team committed to inspiring our customers, helping patients and driving growth for the Oncology business and broader portfolio. We are seeking a talented individual with strong marketing experience, a passion for driving impact for patients, a collaborative spirit, and an enterprise mindset. Market access experience is preferred.
The Senior Marketing Manager (SMM) will report into the Marketing Team Director and will focus on leading and executing key Venclexta initiatives in support of patient access and our CLL business.
In the area of access, the SMM will deliver market access strategies, resources and collaborations across access customer groups (population-based decision makers, healthcare systems, GPOs, payers, practice managers) and our ecosystem field partners. This will include driving belief in Venclexta’s Triple Aim value proposition and leading patient support program and GPO marketing efforts. In support of our CLL business, the SMM will also shape and execute Venclexta’s CLL strategy and deliver strategic projects and marketing tactics aligned to customer needs, primarily focused on HCPs.
The SMM will continuously develop and contribute essential marketing capabilities (e.g., brand positioning, content development, customer engagement, digital development, channel optimization) and business acumen (healthcare ecosystem marketing, customer knowledge) that enable the development and execution of product value propositions. This role will collaborate closely with the rest of the Venclexta marketing team, co-promote partners, cross-functional partners, and our healthcare ecosystem field teams.
This individual also lives the Company Operating Principles:
I always act as if patients I know are in the room and do what’s best for them
I seek answers through experiments, data and debate, and act on facts
I care, collaborate and commit without boundaries, and trust others to do their part
I seek diverse perspectives, invite opposing views, and challenge myself and others
I push to learn new things even if difficult, and openly share my successes and failures
I eliminate complexity, reuse with pride, and accomplish more with less
I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
I choose actions today that benefit future generations
Key Job Responsibilities
Contributes to overall market access strategy and drives streamlined execution across payers, providers, patients and trade in partnership with Abbvie, GNE Field teams, and internal cross-functional partners
Leverages Access expertise to translate high-level brand strategy into the development and execution of the product/TA value proposition, customer positioning, and the optimal end-to-end customer experience
Supports the development and execution of the product/TA value proposition, customer positioning, and the end-to-end customer experience. Supports the development and execution of the Genentech value proposition and the end-to-end organized customer experience.
Responsible for optimizing all marketing materials, including branding, messaging, and channel mix for target customers. Creates new materials when necessary to address a customer need.
Uses and commissions appropriate marketing research needed to drive the product’s overall market positioning and to inform the optimal end-to-end customer experience
Identifies and works regularly with internal network partners and external resources to deliver product marketing activities
Responsible for ensuring a seamless, well-integrated product message and position across multiple marketing platforms
Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers)
Prioritizes and creates personal messages and resources for field-based channels in coordination with non-personal messages and resources
Monitors marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive customer and business outcomes
Partners with the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Leads and/or participates in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Proficiency within the following Key Capability Areas
Customer, Product and Market Insights: Ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions
Financial Acumen: Ability to use financial information and capabilities to inform investment decisions, manage external partners and budgets, and drive sound business decisions
Value Creation: Ability to develop and communicate the unique value and promise that Genentech’s products and solutions provide to its customers; Strong agency management skills
Business Strategy: Ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward.
Customer Experience: Ability to create and execute customer-centric programs and solutions to positively and meaningfully engage customers across the care continuum
Market Execution: Ability to create, implement and iterate impactful tactics with clear and measurable outcomes to the business and the customer
Account Marketing and Partnerships: Ability to identify, develop and maximize effective working relationships with customers and partners to gain alignment on customer needs and optimize business and customer outcomes
Skills and Competencies
Strong working knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix
Knowledge of the healthcare ecosystem including health economics, policy and the regulatory environment
Knowledge of each critical customer type e.g. patients, providers, organized customers as well as their experiences and their needs end-to-end
Ability to think with an enterprise mindset
Ability to influence and inspire individuals and teams across the CMG network
Breadth of experience in product/therapeutic area, access marketing and multichannel marketing
Ability to flex and thrive in an ambiguous environment undergoing transformational change
Strong customer orientation and focus
Strong analytical skills to effectively utilize research and behavioral data to shape strategies and tactics
Strong agency management skills
Ability to translate strategic direction into action plan for self, and make progress in the face of ambiguity • Good judgment in recognizing the distinction between “good enough” and perfection • Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities
Bachelor’s degree in Marketing / Business preferred
MBA or other related graduate level degree preferred
12-15 years of experience with the majority working in a product or access marketing function
Experience in the managed care, pharmaceutical or biotech industry/pharmaceutical or biotech field sales
Marketing experience in other relevant industries
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Position is South San Francisco based
Relocation assistance is being provided
Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.
Genentech requires all new hires to be fully vaccinated against COVID-19 as of their start date. This requirement is a condition of employment at Genentech, and it applies regardless of whether the position is located at a Genentech campus or is fully remote. If you are unable to receive the vaccine due to a disability or serious medical condition, or because it is prohibited as a result of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation.