Ginger Cove Hiring for Director of Sales & Marketing Job at Annapolis, MD Full Time

Join our exciting opportunity at Ginger Cove!

Ginger Cove is Annapolis’ premier life care retirement community. As a Capital Choice 2017, 2018, 2019, and 2020 winner, rated as “Best Retirement Community”, we continuously strive for the best by hiring the best!

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We are currently hiring a Director of Sales & Marketing at our life **care community._*

Ginger Cove is a premier life-care retirement community dedicated to providing each member of the community exceptional quality, comfort and care. Our vibrant, CARF International accredited community nurtures every aspect of our resident’s well-being.

We value staff excellence, resident independence, and business integrity. If you share our passion for customer service excellence in a friendly, mutually-caring workplace, you are invited to submit your application and resume for consideration.

We are currently seeking a Director of Sales & Marketing to support our community.

The Director of Sales and Marketing is responsible for the daily sales efforts, with primary focus to maintain a high level of Independent Living resident occupancy and perpetual client interest to become future residents. Director is responsible for the overall competitive positioning of Ginger Cove, brand communication and recognition. In addition, they are responsible for market performance, meeting budget, occupancy forecast and managing the CRM system. Strategies will include pricing, sales incentive management, marketing, and public relations. Director must have a dynamic leadership style, drive for results possessing excellent sales and communication skills, as well as decision making skills and an astute business acumen. This is a leadership, relationship-building position which reports to the CEO.

Ideal candidate has community experience and success in meeting sales targets and goals.

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ESSENTIAL FUNCTIONS: *

• Develop and implement the Community sales and marketing plan, conduct and coordinate lead management, including maintenance of the lead database, telemarketing, sales presentations, site tours and home visits.
• Maintains sales volume by tracking changing trends, economic indicators, competitors and supply and demand.
• Monitor and report key activity monthly to CEO including leads, tours, sales, conversion ratio and causal reasoning for denial of moving in to Ginger Cove
• Develop long term sales goals in conjunction with CEO
• Arrange and direct public relations, marketing events and advertising in accordance with the marketing plan.
• Address civic, business and service organizations, representing the Community to the highest standard
• Develop, operate, and manage departmental budget within budget guidelines.
• Review Marketing Data to determine applicable trends
• Work with marketing firm to develop compelling branding strategy that supports strategic goals of Ginger Cove.
• Ensure that brand identity, messaging, marketing, and communications strategy are infused in all organizational efforts.
• Oversee the daily activities of the Sales and Marketing team, prepare and submit sales and marketing reports as required.
• Develop and maintain open communication with other Department Heads and personnel to create the attitude and environment of a team effort.
• Seek community-oriented programs to sponsor and/ or support.
• Manage resident move in/out process.
• Coordinate apartment turnover process.
• Perform other duties as assigned.

QUALIFICATIONS/ EXPERIENCE
SUCCESSFUL CANDIDATES WILL POSSESS THE FOLLOWING QUALIFICATIONS:

• Bachelor’s degree in marketing, business, or related field.
• Ability to establish priorities and organize department activities into a plan of action that maximizes uses of available resources in a time- and cost-efficient manner.
• Ability to apply marketing and management knowledge, skills, principles and practices to a variety of situations in order to solve problems, improve services, make decisions and take appropriate actions.
• Knowledge and experience working with senior communities preferred.
• Excellent interpersonal and communication skills.
• Computer literacy, including proficiency in MS Word and Excel.
• Must present self in a professional manner, display genuine concern for elderly, and tact in dealing with others.
• Full vaccination status required.

BENEFIT, BONUS AND INCENTIVE PROGRAMS:
The Ginger Cove community offers you the opportunity to be part of a winning team with many benefits:

• Full, comprehensive health care plan (medical, dental & vision)
• Ancillary benefit options
• Generous retirement plan with matching contributions
• Accrual-based, paid-leave program
• Scholarship program
• Annual bonus opportunity
• Referral bonus program
• Employee wellness program
• Employee recognition incentives

Ginger Cove is an equal opportunity employer committed to providing equal employment opportunities without regard to race, color, religion, sex (including pregnancy), sexual orientation, age, national origin, disability, genetic information, veteran status, or any other classification protected by applicable law. Ginger Cove will not tolerate harassment or discrimination based on any of these protected classifications.

Job Type: Full-time