Graham Regional Medical Center Hiring for Community and Marketing Liaison at Graham, TX Full Time

Description:1. ORGANIZATIONAL DESCRIPTION
The main role is to educate, promote and market the hospital’s services to our service area through boots-on-the-ground, face-to-face interactions, and social media marketing and campaigns. This individual will not only be responsible for increasing brand awareness within the region, but will also be responsible for maintaining and strengthening existing referral relationships and establishing new referral relationships. The Community & Marketing Liaison is directly responsible for creating demand for the facility’s services through the effective application of ethical marketing principles and sales methods. The Community & Marketing Liaison presents a positive and professional public image of the facility within the community.
2. INTERACTION
Primarily interacts with: administration, Board of Directors, physicians, employees, and community.
3. PRIMARY FUNCTIONS

• Develop mutually beneficial relationships through face-to-face visits with physicians, nurses, referral coordinators, practice managers, schedulers, and all staff at current referral and potential referral sources.
• Identify provider needs and concerns and have strong troubleshooting skills to offer solutions and to discover and minimize obstacles preventing provider referrals.
• Initiate contact with existing referral sources on a regular basis via telephone, email, in-person, or written format to encourage referrals.
• Maintain detailed referral log and monthly reports to monitor and identify referral trends and opportunities for growth, and to plan routes for weekly visits to referral sources.
• Maintain detailed records of marketing activities and the key players/point of contact and their contact information for each location to leverage marketing opportunities.
• Maintain a supply of hospital’s current marketing materials and promotions to provide to medical offices and targeted locations within the community.
• Collect, document, and report any information or positive or negative feedback about hospital from referral sources to CEO.
• Act as a brand ambassador and community liaison to build a reputation in and connection to the communities we serve.
• Develop outreach activities, Thank You’s, appreciation programs, events, lunches, dinners, etc.

Marketing & Digital Communications

• Oversee the development of marketing and advertising plans including digital/web/social media initiatives.
• Partner with service line and clinical leaders to develop comprehensive marketing plans to support business development goals and growth initiatives within the service area.
• Oversee design, development, and production of collateral material to support external messaging
• Facilitate coordination to ensure proper implementation of marketing and communications priorities and strategies in the local communities.

Media Relations

• Collaborate and assist the CEO in ensuring external media inquiries are expeditiously matched with subject matter experts
• Assists with the production and distribution of internal and external communications regarding emergencies and crises with potential to affect business operations and/or institutional reputation

Other

• Assist with development of talking points/scripts, messages, presentations, background sheets, and other communications and support materials, as appropriate.
• Prepare and review materials produced for executive leadership by others to ensure accuracy, proper tone/voice, and consistency with institutional style and message platforms.
• Provide exemplary customer service.
• Maintain confidentiality and compliance with HIPAA.
• Cooperate with other personnel to achieve departmental objectives and maintain good employee relations, inter-departmental objectives, and infection control policies.
• Cordially demonstrate timeliness and professionalism in appearance, communications, and actions during all interactions and with all individuals and entities.
• Solve practical problems, dealing with a variety of issues, and interpret a variety of instructions furnished in written and oral form.
• Attend meetings as required.
• Perform other duties as requested or assigned.

ABILITY TO USE EQUIPMENT, TOOLS, MATERIALS, MACHINES: Computer, telephone, facsimile machine, copier, scanner, printer, calculator, and other standard office equipment.
Requirements:4. EDUCATION/EXPERIENCE/SKILLS/ABILITIES
Education:

• Bachelor’s Degree from Four- Year college or university in marketing or healthcare-related field.
• Current driver’s license in state employed and acceptable driving record per company policy.

Experience:

• Two years of comparable experience required or equivalent combination of education and experience.
• Medical office or healthcare experience preferred.
• Experience in making presentations and in public speaking, required

Personal Job-Related Skills / Abilities:

• Must be committed to quality and patient safety at all times.
• Excellent command / highly proficient in spoken and written English.
• Intermediate computer skills, including but not limited to: typing proficiency, Microsoft Office, information security, scheduling, and payroll systems, marketing software programs, social media platforms, and email.
• Must be effective at adjusting to change, prioritizing duties, handling stress, and effectively communicating face-to-face and/or over the telephone.
• Must be able to work independently, and flexibly, and as a part of a multidisciplinary team.
• Must be able to manage several interruptions throughout the shift while demonstrating strong time management skills and a positive attitude.
• Must have strong interpersonal and communication skills, verbal and written. Demonstrate interpersonal skills and proficiency in business vocabulary to effectively represent the executive and the company to outside parties. Must be very personable.
• Demonstrate attention to detail and decision-making skills to respond to high-pressure situations.
• Must be able to work under pressure while interacting in a helpful, courteous manner.
• Sufficient hearing, vision and dexterity to perform duties safely.
• May be required to work weekdays and/or weekends, evenings and or night shifts if needed to meet deadlines.
• Will be required to work as necessary during disaster situations, i.e., before, during or after a disaster.

• Physical and Mental Requirements:

Physical:

• Activity Up to % Activity Up to %
• Walking 25 Squatting 10
• Standing 25 Pulling 10
• Kneeling 10 Reaching 35
• Sitting 80 Lifting up to 30lbs 10
• Pushing 10 Wrist/Finger Movements 90
• Bending 25
• Climbing 10

Mental:

• Stress Level Moderate

• Individual position core competencies:
• Quality
• Service Excellence
• Compassion
• Professionalism
• Fiscal Responsibility
• Required education within first 60 days (if employee is from outside organization).
• GrahamRMC Orientation
• Department Orientation

• Continuing/Annual Education and Training:
• Falling Star Program
• Safety Storm Program

5. Supervision
Employees Supervised: __No__
6. ADA REQUIREMENTS
An ‘X’ under the most appropriate category is marked and describes any extreme or hazardous working conditions that the job has to work under:

• Frequency of Condition

Condition 1-33% + Description
Extreme Heat X
Extreme Cold X
Extreme Swings in Temperature X
Extreme Noise X
Working Outdoors X
Mechanical Hazards X
Electrical Hazards X
Explosive Hazards X
Fume/Odor Hazards X
Dust/Mite Hazards X
Chemical Hazards X
Toxic Waste Hazards X
Radiation Hazards X
Wet Hazards X
Heights X

34-66% + Description

*

67%+ Description
Working Indoors X
OSHA Classification:

• Identify with a check the OSHA Job Category that describes this job. The intent is to enhance worker protection by identifying any risk in the performance of routine and reasonably anticipated job-related functions.

__X__ Category III: Tasks that involve no exposure to blood, body fluids or tissues and Category I tasks are not a condition of employment.
The normal work routine involves no exposure to blood, body fluids or tissues (although situations can be imagined or hypothesized under which anyone, anywhere might encounter potential exposure to body fluids). Persons who perform these duties are not called upon as part of their employment to perform or assist in emergency medical care or first-aid or to be potentially exposed in some other way. Tasks that involve handling implements or utensils, use of public or shared bathroom facilities or telephone and personal contacts such as handshaking are Category III tasks.

Job Type: Full-time