HACCP Assurance Services Hiring for Marketing Manager at Bloomsburg, PA Full Time

Marketing Manager

HACCP Assurance Services Group is a leader in food safety laboratory testing and manufacturing. Our group of companies includes HACCP Assurance Services, Applied Food Diagnostics and MEMP Services. Our passion is food safety.

HACCP Assurance Services is a laboratory service provider for food, feed, agriculture, and related industries. We offer laboratory excellence, high quality service and food science expertise including consulting and training.

Applied Food Diagnostics is a world leader in developing and manufacturing sampling and testing products for the food centric sectors. We offer a comprehensive portfolio of innovative, rapid detection test kits, microbiological products, laboratory and sample collection supplies for food science applications. Our portfolio includes several AOAC PTM certified pathogen detection kits. We are committed to our customers and will provide you with the highest quality and reliable products and customer service.

Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new product/service launches and core business with executional excellence. In addition, the primary responsibility includes owning and uncovering business insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/forecasting, and preparing presentations for sales and management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative brand.

Job Responsibilities:

New Product Launches:

• Work harmoniously with R&D and Sales teams to develop collaborative strategies and marketing materials
• Manage projects on time and proactively identify issues and work with internal teams to resolve
• Drive US & International go-to-market activation across multiple launches
• Collaborate with creative teams to create launch materials including videos, press releases, and training materials

Strategy & Planning:

• Drive the research, analysis, category trends and insights to develop short-term and long-term strategies
• Oversee and guide plan development and create vision for businesses
• Meet with team to create division-specific and product-specific marketing plans that align with division’s sales goals. This includes increasing product and service awareness, driving engagement, and boosting new sales opportunities.

• Assist divisional sales managers in the communication and implementation of new marketing plans and materials.
• Assist with prospecting and overall planning per campaign

Business Management:

• Develop and analyze business data, understand articulate category knowledge and the business cycle.
• Conduct competitive analysis and market research
• Analyze data to understand and interpret monthly State-of-the-Business analysis and present to CEO
• Lead project management and deadlines between marketing and other teams
• Monitor and evaluate project activities and results
• Maintain master editorial calendar for scheduling and tracking all marketing initiatives
• Oversee company’s websites and social media strategies
• Ensure all content is on-brand, consistent in terms of style and quality and optimized for search and user experience for all channels of content, including social media, mobile, video, etc.

Promotions/Advertising / Media:

• Work intimately with creative to create breakthrough communications in all touchpoints, from traditional media to digital data driven activities

· Coordinate marketing content as required per market and for each goal and recommend the next steps of online and offline marketing campaigns

• Assist in overall management and promotion of the brand

Job Requirements:

Education/Experience:

• BA in Marketing or related field preferred
• 2-3 years of industry related experience highly preferred, but not required
• Experience in creating integrated campaigns across multiple media channels

· Experience with social media platforms (LinkedIn, Facebook, Instagram, Twitter)

Skills:

• PC Proficiency (Microsoft Suite, Adobe Acrobat)
• Proficiency in marketing automation platforms and CRM
• Design Direction preferred but not required
• Information & Data management
• Project Management Skills (experience with Clickup or other project management software)

· Ability to multitask and prioritize work in an unstructured environment across various markets

• Strong Interpersonal Skills (written and oral)
• Ability to collaborate with cross-functional teams
• Attention to detail
• SEO experience preferred
• Demonstrated competencies in leadership
• Must be energetic, self-motivated, and have the ability to pivot with industry needs

Compensation & Benefits:

• Eligible employees may receive the following:
• QSEHRA Health Reimbursement Option
• Employer Assistance Student Loan Repayment Program
• Retirement Package
• PTO (ie. vacation and sick days)

Job Type: Full-time

Job Type: Full-time

Benefits:

• Paid time off
• Retirement plan
• Tuition reimbursement

Schedule:

• Monday to Friday

Work Location: In person