A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
About the Role
As a Manager, Account-Based Marketing within HARMAN’s Automotive Marketing team, you’ll be part of a fast-paced and passionate team dedicated to delivering world-class marketing plans and experiences to our OEM partners. This position will primarily be responsible for developing and executing a comprehensive marketing strategy for our leading OEM customers. Success will require collaborating with, and supporting OEMs, CBUs, Shopper Marketing, Brand Engagement, Finance, Product Management, Product Marketing, and Procurement to develop world-class marketing plans and B2B programs that are aligned across marketing and SBU leadership. Functional responsibilities will include the development of marketing strategies, the creation and execution of all Business to Business (B2B) programs which include; New Business pitches, technology roadshows, innovation summits, brand immersions, training, incentives, and top-2-top business reviews and planning to best support our OEM partners in the effective branded audio value creation and sale of our branded audio systems and HARMAN Technologies. In addition, this B2B-focused Marketing Manager will be responsible for building and maintaining strong OEM-client relationships within Product Planning, Advanced Marketing (innovation), Product Marketing, Sales, Regions, and NSOs, as well as with Marketing, Vehicle Launch Teams, and Dealerships. Lastly, the B2B Marketing Manager will be expected to develop and execute OEM marketing plans that incorporate Harman brand assets where applicable and licensed brand platforms in partnership with Strategic Business Units.
What You Will Do
Support in the launch support of new vehicles with HARMAN automotive technologies.
Leads experiential marketing activations in the field and dealership from conception through execution.
Leads innovative programs and initiatives to drive increased sales through/Customer Programs (pull) and option packaging and incentive (push) programs.
Creates effective value propositions & stories to continuously sell the value of HARMAN to our OEM customers through demonstrations, presentations, and events.
Manages the execution initiatives based on the overarching marketing plan.
Interface with sales team to determine sales enablement needs, and work with product marketing to develop tools, programs, training, or content.
Working with agency partners creates all marketing assets to support marketing programs and sales activities for the customer account.
Effectively manage agency partners and project budgets in the execution of all marketing programs.
Event planning and implementation
Close and continuous communications with global Marketing and Sales teams
What You Need
Bachelor’s degree in related field (Marketing, Business, or Communication) preferred
5+ years of experience
Car Audio/Consumer Audio experience a plus
Highly organized and results-driven
Self-Starter, highly pro-active, Hands-On
Experience in planning / conducting mid/large scale events is a plus
What is Nice to Have
Passion for music
Automotive B2B experience
What Makes You Eligible
Be willing to travel up to 50%, domestic with occasional international
Be willing to work in an office in Novi, MI
Successfully complete a background investigation and drug screen as a condition of employment
What We Offer
Access to employee discounts on world-class HARMAN/Samsung products (JBL, Harman Kardon, AKG, etc.)
Professional development opportunities through HARMAN University’s business and leadership academies
Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment
An inclusive and diverse work environment that fosters and encourages professional and personal development
Tuition Reimbursement
“Be Brilliant” employee recognition and rewards program
HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)
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