Harmony at Chantilly Hiring for Director of Sales & Marketing (Great Base and Commission Structure) Job at Herndon, VA Full Time

STATEMENT OF JOB:
The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.

Responsibilities include but are not limited to:
First Impressions:
Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness

Develop model room according to protocols

Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette

Market Planning:
Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards

Complete all marketing reports in a timely manner

Lead internal marketing meetings

Sales Process:
Manage all inquiries personally when in the building

Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines

Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director

Provide customer service training as part of the orientation of all new hires and at least annually to all staff

Promote all appropriate sales enhancements

Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling

Lead Tracking and Follow-Up:
Use lead tracking system to document all contacts with prospects

Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day

Identify needs, barriers, and next steps for each inquiry

Generate required reports related to marketing activity by using lead tracking system

Referral Development:
Conduct external marketing calls according to corporate schedule, and dependent on census

Enter calls in lead tracking system

Follow-up on all external calls

Host community events according to predetermined schedule

Establish, promote and/or work with senior care support groups

Promote the community as a meeting space for local groups

Build community relationships through participation in networking groups at least 1x weekly

Serve as educational spokesperson on aging and health issues

Develop Resident Referrals through promotion of incentives and housewarming parties

Move-In Process:
Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads

Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival

Ensure that each apartment is ready for move-in utilizing the room readiness checklist

Move-Out Process:
Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary

Resident and Family Relations:
Respond to all resident and family concerns in a timely manner

Participate in the resident and family survey process and respond to any concerns mentioned

Develop family events according to corporate guidelines and in collaboration with other members of the marketing team

Develop an active Respite Program

Visit residents when in the hospital

Media Relations:
Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed

Develop positive relationships with local media to promote coverage of the community

Other duties as assigned

Requirements:
Must have a High School Diploma or GED

Bachelor’s degree preferred or equivalent experience

Three years’ experience working as a marketing director in senior care

Demonstrated ability to build a census

Ability to analyze data and develop and implement a marketing plan

Strong organizational skills and ability to multi-task and complete projects on time

Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team

Must possess strong oral and written communication skills and be proficient using computer programs

Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends

Must be able to lift, carry, and push up to 25lbs