Hopkins Public Schools Hiring for Marketing Supervisor at Hopkins, MN Full Time

Hours of Work: Full time; 40 hours/week; 52 weeks/year
Salary: $82,365 – $103,440 depending on qualifications

SUMMARY:
The marketing supervisor works cross functionally with the MarComm and Enrollment team and also with the larger district as a whole. This person is responsible for scoping and sequencing the external marketing strategy in alignment with the District vision, mission and goals. The marketing supervisor manages and continues to grow the brand of Hopkins Schools and develops, plans, and manages production for internal and external marketing and communication.

ESSENTIAL FUNCTIONS:
This class specification lists the major duties and requirements of the job and is not all-inclusive. Incumbent(s) may be expected to perform job-related duties other than those contained in this document and may be required to have specific job-related knowledge and skills.

• Maintains, updates, and expands current marketing, communications and information sharing approaches utilizing multiple tools to include digital, social media, and multimedia platforms.
• Creates and produces a variety of digital, social media, graphic and written materials in support of departmental and District-wide activities; produces a variety of materials and formats to support in-house information efforts and external educational and marketing activities.
• Supervises assigned staff, develops priorities, and assigns projects; assures that appropriate services are provided, and goals are defined and achieved; develops staff skills and conducts performance evaluations; meets regularly with staff to discuss and resolve priorities, workload and technical issues; develops additional hiring/staffing recommendations; manages external vendor relationships.
• Working with the digital communication specialist, manages the digital footprint and online reputation for the District; including search engine optimization, Google rankings, and online rankings.
• Manages work, build outs and expansions of the District website and all of its umbrella websites.
• Coordinates planning and implementation of projects including scope, goals and deliverables in collaboration with stakeholders.
• Works with the enrollment manager and the marketing and communications director to review enrollment data and practices; recommends developing strategies designed to increase enrollment, especially among choice programs.
• Evaluates marketing programs and develops recommendations for changes and improvements.
• Manager of the Hopkins Schools brand. Ensures marketing and promotional efforts are on brand and effectively communicating value to customers.
• Manages budget of materials used for marketing and communications projects.
• Assists and advises departments and schools on their marketing initiatives and ensures that they build positive relationships between the District and the community and reflect language/cultural differences.
• Reviews the work of Department staff to assure the work quality and timely accomplishment of assigned duties and responsibilities; manages budget and allocates resources to meet strategic goals.
• Oversees and edits the writing and production of communication materials.
• Promotes and supports the overall mission of the District by demonstrating courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment.

QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a closely related field.
• Five (5) years of professional marketing experience, management experience helpful.
• OR an equivalent combination of education, training and experience.

Required Certificates, Licenses, and Registrations:
Continued employment is contingent upon all required licenses and certificates being maintained in active status without suspension or revocation.

• Driver’s license.

Required Knowledge and Skills
Required Knowledge:

• Principles and practices of marketing, digital communication, UX and UI principles and/or mass communications.
• Brand management experience preferred.
• Expert knowledge of Adobe Creative Suite including InDesign, Photoshop and Illustrator.
• Experience managing a website. Final Site experience helpful, but not required.
• Techniques and practices for efficient and cost-effective management of resources.
• Professional communication methods, including research, presentation and publication.
• Principles of record keeping and records management.
• Principles and techniques of making effective oral presentations.
• Computer applications related to the work.
• Correct business English, including spelling, grammar and punctuation.

Required Skills:

• Interpreting and applying applicable Federal, state and local rules and regulations.
• Analyzing problems and developing effective solutions.
• Analyzing data and recommending solutions or strategy based on data.
• Managing staff, delegating tasks and authority, and coaching to improve staff performance.
• Using initiative and independent judgment within established procedural guidelines.
• Preparing advertising and creative media information for diverse audiences.
• Operating a personal computer using standard and specialized software.
• Communicating effectively verbally and in writing.
• Contributing effectively to the accomplishment of team or work unit goals, objectives and activities.
• Commitment to the District mission, which is to ensure high quality, innovative, challenging education where all learners are valued and respected.
• Performing assigned responsibilities in a manner consistent with the District’s established Core Values.
• Advancing the District’s mission and values through careful attention to the key issues of Learning, Environment, and Resources.

PHYSICAL/MENTAL REQUIREMENTS:
The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials and computer screens; and hearing and speech to communicate in person or over the telephone.

WORKING ENVIRONMENT:
Work is performed in an office setting.
Travel required to locations throughout the District.