The Howard Hughes name is synonymous with an unrelenting passion for excellence. While his achievements in aviation and the silver screen are legendary, it was his investments in real estate that form the foundation of our company. With passion, determination and limitless imagination, he built one of the great American empires of the 20th century. At Howard Hughes, we live by our purpose to help people discover new ways of experiencing life – because its not just buildings and places that matter, its what you do with them that can change the way people live.We aspire to be the most creatively driven real estate company in the world and we believe in fostering a culture that is built to last by cultivating curiosity and empowering every employee to find their story in this great organization.POSITION SUMMARY: Were looking for a social media pro to fill a creative, hands-on role within our organization. The Social Media Manager will be responsible for developing strategy, planning, and execution for the Seaport, located in Lower Manhattan. This is a unique opportunity to work across a mix of location-based fashion, culinary, retail and entertainment experiences.Were looking for bold new thinking when it comes to how we surprise, delight, and engage with our audiences, and as a social media expert, youll bring these ideas to the table. This is also a hands-on role, so get ready to roll your sleeves up. Whether its drafting copy, working with designers to bring an idea to life or ensuring our Instagram videos gain maximum tractionyou should be ready to run with it.Additionally, you will work with the broader team to write copy across email, web, and printed marketing initiatives, collaborating on the content strategy across platforms for each campaign.RESPONSIBILITIES:Create detailed social media project plans, timelines, and budgets. Includes maintaining the social media and content calendar for two different businesses, across 6+ channels.Collaborate with internal teams to design and implement a social media strategy that will achieve identified business goals.Be able to execute all aspects of social media plan, including community management and live event coverageAct as main in-house copywriter for marketing which includes email, web and print marketing pieces.Work with external agencies to inform paid media efforts from a content and strategy POV.Participate and contribute to the planning, activation and maintenance of campaigns across various properties.Drive external content & social partnerships to grow various channel presenceReport monthly on social efforts, pulling out key insights and interpreting the data to adjust strategy and optimize reach.Keep current on best practices and social media trends– be a thought leader in the space.Educate and train marketing professionals throughout the organization on social best practices and industry benchmarks.Work with creative team to adhere to brand guidelines.DESIRED KNOWLEDGE, SKILLS & EXPERIENCE:Excellent knowledge of social media platforms, digital marketing reporting tools, and analytics.Strong copy writing skills for both short & long form copy – with the ability to tailor unique voices for various brandsA proactive, collaborative working style.Strong project management and organizational skills.A good eye for design, and knowledge of design best practices.Detail-oriented, a team-player and effective in a fast-paced environment.4+ years relevant experience in social media marketing.Bachelor’s degree required.
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