InsCipher Hiring for Marketing Generalist at Pleasant Grove, UT Full Time

We have all the makings of the next breakout software company: an innovative and unique product that is in demand, a strong operations team, and steadily growing sales. We’re poised to turn it up a notch and make a real dent in the industry. We’ve experienced rapid growth in the past years, yet there is so much opportunity out there. For the position of Marketing Generalist, we need someone dedicated full-time to clearly articulating our product value with rich content in a variety of mediums, with writing expertise being a must-have. We have a long list of marketing initiatives, and we need someone capable of executing on them through solid project management. We’re not looking for someone who simply takes orders but someone who is constantly challenging ideas, priorities, and initiatives and is adding their own ideas to the mix.

About Inscipher

The insurance business, much like finance, can be pretty old-school when it comes to technology. Much of the business is still analog. Although most insurance agencies utilize technology to some degree-primarily email and spreadsheets-the industry as a whole has yet to see the automation solutions available in other industries. InsCipher has branded itself as the first and only (for now!) to apply automation technology to some of the more tedious aspects of insurance reporting. Our solution is unique, we are highly niche, and no one else does what we do. In this digital age, our designation as a top dog won’t last forever. We need to market the hell out of our software while we’re the best/only game in town. We’re a sticky product, and change management is expensive. We have a chance to own this market and discourage competitors from entering the arena.

Your typical day will consist of the following:

• First, you will be extensively trained through a comprehensive onboarding process. You’ll be trained by the Director of Marketing and other department heads and will be an active participant in sales demos and strategy meetings until you have the necessary context you need to create marketing content.

• With the Director of Marketing, you’ll collaborate closely with the Product and Sales team to develop and implement comprehensive product marketing strategies and campaigns.

• Help create compelling content in a variety of mediums (graphic, video, print) that communicates the unique value and benefits of our products to customers, including engaging product descriptions, sales collateral, and customer-facing materials.

• Help coordinate product launches, ensuring all marketing efforts are flawlessly executed and delivered on time.

• Showcase your project management prowess to drive marketing campaigns, monitor performance metrics, and adapt strategies for optimal results.

• Dive deep into our products to gain a comprehensive understanding of their features and competitive advantages, enabling you to effectively send our message in the market.

• Lead email and social media communications and be able to gauge the effectiveness of those efforts.

• Leverage your working knowledge of SEO, Paid Advertising, and Brand Management to enhance InsCipher’s online visibility and brand recognition.

• Contribute to the coordination of trade show logistics, from meticulous pre-event planning to post-event follow-up.

Required Qualifications

• Excellent communicator, especially when it comes to written communication. You must be able to clearly, concisely, and consistently articulate InsCipher’s value proposition.

• 3 years of experience in a marketing role.

• Experience with email marketing.

• Must have proven project management skills, being able to balance changing priorities. Ability to coordinate a mix of in-house and contact resources.

• Ability to see and capitalize on InsCipher strengths and opportunities while identifying threats and weaknesses. You must know how to think strategically and see the long-term implications of our marketing decisions.

• Bachelor’s degree in Marketing, Business, Communications or a related field

• Thrives on autonomy. Doesn’t need constant direction. Must be willing to dive in and learn the business without a lot of hand-holding. We’ll train you, sure, but self-learning is a must at InsCipher.

• Ours is a business that is learned by doing. A hands-on approach-spending time with the operations, product, and sales teams-will be key to success.

Qualifications that will set you apart from other candidates:

Working knowledge of two or more of the following areas:

• SEO, Analytics tools (e.g., Google Analytics, Moz, Domo),

• Paid Advertising

• Graphic design

• Video creation

• Brand Management

• Website Maintenance (WordPress, Wix)

• Trade show coordination and logistics

• CRM and marketing automation systems, Hubspot, or similar

• Social Media Management, primarily Linkedin

You don’t need to be an expert in everything, but at a minimum, be able to develop skills or manage contract resources to get the job done.

The Benefits

Benefits include 4 weeks vacation and PTO, 401K with matching, health vision, and dental.

Work Schedule

We’re pretty flexible here at InsCipher. Some of us start early and end early. You’ll work with your manager to establish your schedule, which is expected to be at least 40 hours/week, no matter what time you arrive or leave. Results are what we value; Bring in the leads.

How to Apply

Submit your application through our website or the job board you found this posting on. Initial interviews will be conducted on the phone, followed by possible video or in-person interviews and a final decision afterward. Relocation allowance is not currently available for this position.

• Excellent communication- demonstrated ability in written and oral form to convey ideas effectively. Top skill in engaging storytelling and value proposition
• Brand Awareness-appreciation for and championing of the organizations brand reputation
• Social Media and Marketing Channels- Deep knowledge of relationship-building ability with relevant media outlets
• Strategically focused- Ability to identify and qualify/quantify strategic goals, projects, and KPIs
• Values teamwork- Teamwork and collaboration are top on your list of workplace priorities.
• Marketing Automation experience HubSpot
• Email Marketing- Familiar with open rates, how to improve metrics, and creative copy