Instructional Empowerment Hiring For Director Of Marketing (account Based Marketing) at West Palm Beach, FL, United States Full Time

Job Description

Job description

Instructional Empowerment offers 100% EMPLOYER PAID MEDICAL/DENTAL/VISION INSURANCE, 401(K) with company match, 15 days starting PTO given up-front and many more amazing benefits. Plus, we offer an extensive training plan to ensure you are fully prepared to bring your best foot forward!

Please learn more about our organization and our social mission at .

Instructional Empowerment needs an experienced Marketing Director that will take initiative managing multiple priorities. The individual in this role will strategize, lead and execute account-based marketing campaigns, showing persistence and determination in developing IE’s national presence among critical influencers. Our mission will drive the heart of your work, as you will be tasked to take action with minimal guidance to grow the impact we have on the lives of students. You will take initiative, working closely with sales to develop integrated marketing programs that capture the attention of targeted accounts and define marketing initiatives to generate new revenue streams.

Self-confidence and strong personal resolve are critical to cohesive and successful revenue growth. You will be proactive in analyzing situations, systems and problems to strategically coordinate P&L center collateral, website messaging and design, sales playbooks, target outreach and influential programs.

The ideal candidate has extensive experience in high-level Account-Based Marketing strategy. Marketing analytics, strong collaboration and great interpersonal and communication skills are the name of the game as you will need to speak frankly and honestly, even when decisions may be unpopular, to ensure results are achieved. Strong leadership and building relationships quickly is a must.

Primary Responsibilities

• Overseeing the Marketing Department, identify revenue opportunities among our established client base and participate in growth by identifying and helping secure new accounts.
• Plan, develop, and execute coordinated and personalized account-based marketing campaigns through which strategic marketing and communication support can be provided to our accounts through our sales team.
• Ensure our ABM strategy is measurable and can demonstrate scalable success by targeting and managing the right accounts that produce high yield, product fit, shorten sales cycle, are of strategic importance, and clearly differentiate us from competitors.
• Conduct research and utilize analytic skills to identify high-value accounts.
• Work to define and build out ABM tech stack collaborating with the Tech department vital for account-based marketing success.

• Analytics (raw data as well as GA)
• Prospecting tools (Such as Pardot)
• Engagement monitoring
• Lead Scoring
• Segmented email campaigns
• Marketing Automation (such as Salesforce)
• Define and determine the most effective marketing messages and channels to generate new sales streams, including:

• Data driven strategic marketing initiatives through SEO/SEM, social media, website, email, brand storytelling, display advertising, local marketing, and online reputation management
• Collaborate with the tech team to integrate various tools in order to collect the data for ABM analysis (Pardot, Salesforce, Marketing Cloud, Einstein, SocialCloud, GA, etc.)
• Digital campaigns that engage, inform, and motivate to generate qualified leads
• Print and digital marketing materials either directly and/or through domain experts in creative, graphic design, copywriting, technical writing, photography, etc. (i.e., ads, brochures, manuals, and videos)
• Video production of consumer testimonials, animations, and how-to segments
• Identify and provide key marketing performance metrics and tracking tools to provide competitive analyses, campaign results, and customer trends to determine action steps and changes within the overall marketing plan.
• Create a platform for national coverage with critical influencer roles. May participate in advisory councils and other influential arenas to help us break into the right markets.
• Manage project timelines and budgets and regularly report/demonstrate value and ROI.
• Understanding and developing budgets and finance, including expenditures and appropriations.
• Manage outsourced vendors to performance guarantees.
• Provide leadership and managerial direction to the Marketing and Communications team; this includes responsibility for informal and formal coaching, their performance management and career development.
• Partner in the promotion of our company annual conference.

Key Competencies

• Problem Solver
• Innovation
• Results Oriented
• Manage multiple priorities
• Driven
• Takes initiative
• Likes Change

Supervisory

This position manages all employees of the Marketing Team and is responsible for the performance management and hiring of the employees within that department

Location

West Palm or ability to spend blocks of time in the office

Position Type/Expected Hours of Work

This is a full-time position. Business hours are Monday through Friday, 8:00 a.m. to 5 p.m. (EST). Depending on location, these hours may be flexible to coincide with other time zones. There may be times when early morning/evening/weekend work is necessary to meet the needs of the internal and external customer.

Travel

This position may require 25% travel which may include trips to schools, school districts, company offices, influencer events, and annual conference.

Education and Experience

• Experience in Account-Based Marketing and Sales is required
• Experience designing and executing campaigns with significant results
• Experience with smaller marketing budgets that produced outsized results
• Bachelor’s degree or equivalent work experience (MBA preferred)
• 5+ years in marketing leadership roles
• 5+ years of experience in a marketing firm or In-house marketing.
• Demonstrated success in using content marketing, viral strategies, thought leadership, and social media/editorial placement to raise corporate profile
• Deep understanding of lead generation and marketing automation
• Proven successful collaborator with outside and inside Sales teams
• Creative, strategic thinker who drives successful execution of innovative B2B marketing

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

Instructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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