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Full Job Description
Our Mission:
To make every guest stay memorable with small gestures that make a big difference.
Our Vision:
To be the #1 choice for affordable extended stay living.
Position Summary:
This position will be responsible for driving campaigns to boost market share and demand for both InTown and Uptown Suites brands. The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.
Position Responsibilities: Essential
- Analyze and interpret data across multiple sources including Google Analytics, Ads, and Property Management system to identify trends and opportunities to increase revenue
- Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, Booking.com), etc
- Collaborate with the Director of Marketing and the agency of record to develop strategies to improve channel performance (return on ad spend, guest lifetime value, conversion, etc.)
- Design and deploy promotional campaigns across property, web, social, email, and text platforms
- Develop monthly blog and social content calendars
- Collaborate with internal and external teams to maintain brand consistency and messaging
- Help manage and boost brand awareness through PR content and reputation channels
- Assist with call center and field training calls
Essential Skills/Credentials/Experience/Education
- BA or BS degree in Marketing/Advertising
- Marketing: 4-5 years
- Hospitality experience a plus but not required
- Team player
- Positive attitude
- Detail oriented
- Self-starter
- Excellent verbal and written communication skills
- Analytical thinker
- Time management
- Ability to multi-task and prioritize daily tasks/schedule
- Google Analytics Certified
- Google Ads
- Moz
- WordPress
- Blueshift or related email automation platforms
- Reputation monitoring platforms
- Microsoft Office, Excel, & PowerPoint
- Must work out of the corporate office in Sandy Springs, GA (North Atlanta)
Mental and Physical Demands
Work Environment:
Typical office environment – moderate noise level.
Physical Demands:
- Indoor work with hard and carpeted surfaces
- Must be able to remain in a stationary positon 50% of the time
- This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.
- Use of computer terminal, which requires extensive eye contact with a video display terminal.
- The person in this position frequently communicates with employees/vendors. Must be able to exchange accurate information in these situations.
- The position will be physically located in the Atlanta office; working remotely (outside of Company Directed Guidelines) is not permitted. Currently, the in-office work model is a hybrid with 2 days remote/3 days in the office.
Travel Demands:
- 5% or less
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee’s ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
