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Full Job Description
Johns Hopkins Carey Business School is seeking an experienced marketing professional for the role of Marketing Manager . Reporting to the Director of Integrated and Digital Marketing, the Marketing Manager will be responsible for program marketing and promotion efforts at Johns Hopkins Carey Business School for both select degree and non-degree programs. In close coordination with other marketing and communications staff, they will develop an integrated marketing plan. They will work with Careys media agency of record, and any additional 3rd party vendors contracted to the school, to ensure Carey is implementing best in class acquisition and retention strategies while also responsible for implementing marketing initiatives. They will be a champion for Carey degree and non-degree programs as assigned. They will ensure all relevant partners including Admissions, Programs, Faculty Program Directors, Executive Education, International Collaborations, and Marketing and Communications (MarComm) teams are fully aware of all marketing plans related to all assigned programs. This position will have one direct report. This is a hybrid position.
Specific Duties & Responsibilities
Lead all acquisition and retention marketing efforts across all advertising mediums, as related to assigned degree and non-degree programs
Lead the development and execution of marketing strategies and plans for specific degree and non-degree programs including partnering with marketing leadership on the media planning and buying efforts with an external agency
Effectively manage and develop one enrollment marketing specialist to oversee email marketing strategies and implementation for non-credit programs and other degree program management as assigned.
Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools) to drive results
Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, and promotions to build brand/program awareness, generate leads and engagement with participants
Work in partnership with social media manager to deliver strong social media marketing support across programs
Measure and analyze campaign data using KPIs and make adjustments to continue to drive ROI and apply learning in new marketing planning
Drive implementation of best practices through all channels
Ensure brand consistency across all marketing activities within assigned programs (e.g., website, emails, social media, events, flyers, etc.)
Fully understand competitive landscape, monitor, report and provide marketing insights working in concert with sr. market research manager
Fully understand target market and work with the external agency to create personas
Work closely with the MarComm creative team and external agency to determine strongest messaging and creative to best reach the target market
Other duties as assigned.
Special Knowledge, Skills & Abilities
Excellent ability to develop strategic integrated multichannel marketing plans and outstanding ability to execute against those plans
Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
Experience in optimizing marketing funnel from brand/program awareness to conversion to retention
Excellent understanding of lead generation conversion funnels
Superb understanding of how all digital marketing channels function including hands-on experience with SEO/SEM and emails
Experience in working with automated customer relationship management (CRM) systems
Experience with automated marketing platforms (e.g., Marketo, HubSpot, Pardot)
Demonstrated capacity for leadership, with strong management skills and the ability to supervise staff effectively
Self-starter and can lead independently and proactively
Results-oriented with high standards for self
Ability to identify research needs and work with resources to gain the knowledge needed
Proven track record of success with paid digital marketing tools and strong consumer instincts
Strong analytical skills, problem-solving, and high attention to detail
Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with all stakeholders
Minimum Qualifications
Bachelor’s Degree in related field
Four years related experience
Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula
Preferred Qualifications
8-10 years marketing experience preferred
5+ years digital marketing experience (e.g., SEM/SEO/Email/Social/SMS/web) preferred
2+ years direct management experience
Higher Ed experience is a plus
Classified Title: Communications Associate
Working Title: Marketing Manager
Role/Level/Range: ATP/04/PD
Starting Salary Range: $61,070 – $83,900 – $106,710 annually (Commensurate with experience)
Employee group: Full Time
Schedule: 8:30am – 5pm, M-F, some evenings and weekends required
Exempt Status: Exempt
Location: JH at Harbor East (Hybrid)
Department name: Marketing & Communications
Personnel area: Carey Business School
Total Rewards
The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees’ health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion .
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected] . For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu .
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/ .
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
Note: Job Postings are updated daily and remain online until filled.
To apply, visit https://jobs.jhu.edu/job/Baltimore-Marketing-Manager-MD-21202/1009993000/
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