Job Responsibilities:
1. According to the industry development trend and the company’s development strategy, develop brand planning and system, and carry out brand planning, design, promotion and management;
2. According to the insight of the market and consumers, conduct the precise positioning of the brand and products to ensure the unified dissemination of the brand image;
3. Formulate brand dissemination strategy, complete brand dissemination plan and budget, realize brand value and improve brand influence;
4. Be responsible for the construction, overall management and organizational motivation of the brand team, and lead the team to complete work assignments with high quality and efficiency.
Job Requirements:
1. major in advertising, communication, marketing, etc., fluent in English;
2. At least 5 years of “lifestyle” brand planning and operation experience;
3. Be responsible for brand construction independently. Those who have brand construction, and well-known brand management experience, etc., or have systematic methodology for brand construction are preferred.
4. Be able to better control brand positioning and tonality, and formulate corresponding brand and market strategies;
5. Have sophisticated management ability and strong pressure resistance. Be tenacious and results-oriented.
Job Type: Full-time
Salary: $130,000.00 – $200,000.00 per year
Work Location: One location
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