Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home d cor and more. Polished ease, thoughtful details and a modern, sophisticated use of color Kate Spade New York s founding principles define a unique style synonymous with joy.
Kate Spade New York is part of the Tapestry portfolio a global house of brands powered by optimism, innovation, and inclusivity.
Primary Purpose: The Marketing Insights Analyst will be a key member of the Digital Marketing Organization and reports to the Director of CRM & Customer Comms. The ideal candidate is well-versed in customer journeys and marketing funnel metrics and is eager to use data to inform strategic marketing decisions. They will translate data sets into narrative and data-driven analyses that clearly communicate findings and implications for cross-functional stakeholders. The ideal candidate will also have solid data mining capabilities within self-service platforms such as Google Analytics and CDPs, experience in campaign analytics, customer lifecycle analysis, and report modelling.
Understanding and analyzing user behavior/trends, audience composition and engagement to gain a 360-degree view of the Kate Spade customer, across all touchpoints. Identifying risks and opportunities in email and SMS performance in relation to our forecast demand and traffic goals. This role will leverage available technology, datasets and partnerships to support business KPIs.
The candidate will work across CRM, Analytics, and Digital Marketing teams to distribute actionable marketing and audience insights to drive both retention rates and growth. Our ideal candidate is someone with an intense curiosity and passion for problem solving, has the ability to envision solutions, and has a positive can-do-attitude, along with strong communications and interpersonal skills.
The successful individual will leverage their proficiency in digital marketing to.
The accomplished individual will possess.
Our Competencies for All Employees
Our Competencies for All People Managers
Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-RS1 Visit Kate Spade at www.katespade.com.
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