Lamar Advertising Company Hiring for Design Content Manager – Hybrid at Baton Rouge, LA Full Time

Are you social media-savvy with a keen eye for detail and a passion for advertising? If so, Lamar’s Transit and Airport division of our Corporate office is now hiring a new Design Content Manager. This position aims to develop and execute engaging digital campaigns across various platforms to support Lamar Transit and Airport authority partnerships, community connections, and client brand campaigns. The Content Manager will uphold the highest standards in accuracy, timeliness, and communications publishing best practices.

The Transit & Airport division of Lamar Advertising takes advertisements street-level and delivers the advertising message to drivers and pedestrians in a fresh, non-conventional way. We assist local, regional, and national advertisers reach their target audience on the go – where they live, work, shop, dine, play, and everywhere in between.

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What you can expect from us:

• A Monday-Friday, 8:00 am-5:00 pm hybrid work schedule
• An annual salary of $47,000 – $55,000 / year, dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Dental and vision insurance
• 401K plan with company contributions for participation
• Paid parental leave
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks
• A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio!

What we are looking for in YOU:

• Communications/Social Media Content Creation
• Excellent writing, editing, and communication skills.
• Proficient in Adobe Creative Suite tools.
• Proficient in digital media management and sharing tools.
• Ability to work independently and collaborate with a team.
• Strong attention to detail and organizational skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Must be creative and innovative – able to find solutions to complex problems.
• Excellent skills and proficiency for meeting personal deadlines and managing group deadlines

Education and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 2+ years of experience in communications/social media digital content creation, management and strategy.
• OR an equivalent combination of education and experience

Essential Functions and Responsibilities

• Manage multiple online platforms and channels, including but not limited to Monday.com, Highspot, Lamar Transit & Airport LinkedIn, Transit & Airport Instagram, Lamar Transit & Airport Web pages, MyLamar, etc.
• Create and curate visually appealing, high-quality digital content (photos, videos, graphics, etc.) that aligns with our brand and messaging.
• Create engaging copy for content campaigns, marketing materials, digital channels, and web materials.
• Research industry trends, case studies, and monitor partnered authority digital channels.
• Support the Communications Strategist and other Transit and Airport leadership to develop compelling brand stories.
• Source photography and video materials from the Global Photo Library and other approved third party contractors.
• The Content Manager will work closely to support the Communications Strategist and collaborate with the marketing and design team to ensure brand consistency across all channels.
• Responsible for reporting and analyzing media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly. The Content Manager will plan and maintain an organized media calendar.
• Stay up-to-date with digital marketing trends, algorithms, and best practices.
• Create quarterly digital content calendar organized and up-to-date.
• Stay up to date on relevant digital media sharing software and tools.

Physical Demands and Work Environment

• The primary work environment is an office.
• The physical demands for this position include light lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking.
• Nights spent traveling, away from home, are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we’re asking for this information!

California Residents – Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)