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Many roles at LCS may require that we ask about your COVID-19 vaccination status. Please note that this role will be required to provide proof of COVID-19 vaccination as a condition of employment.
The purpose of this role will be to lead a team of Regional Marketing and Sales professionals in implementing and managing a community portfolio’s marketing and sales program with the objective of growing occupancy. This individual will be responsible for leading a sales team to achieve sales goals, develop and implement a marketing plan, and develop a referral network and build occupancy. The position reports to the SVP, Managing Director of Life Plan Communities.
Experience is Everything;
At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative work space. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of the seniors.
The Role:
- Assigned to communities at development stage or at onboard
- Review market feasibility and provide input as needed for unit mix and pricing
- Provide input on pro forma budget
- Provide input on design and amenities as requested
- Establish brand positioning and strategy to maximize market opportunity
- Establish relationships with marketing agencies
- Work to create brand platform; orient others on project team to optimal brand positioning for market opportunity
- Serve as a client liaison (with Operations counterpart) during development or early onboard stage
- Oversee initial development of strategic marketing and sales plan for community
- Establish pre-leasing protocols and approach to assure successful launch of fill – compensation target to achieve first 90 days of budgeted projections (or better)
- Work with resources to recruit, select, and train sales staff for community
- During first 3 – 6 months of engagement (opening or onboard) transition marketing and sales direction to the MS team that will be responsible for the continued fill up of the community
Experience:
- A Bachelor’s degree
- Eight years sales experience necessary in the senior living industry
- Supervisory experience and/or capability
- Development of effective marketing and outreach lead generation methods
- Multi Community oversight
Knowledge & Skills:
- Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
- Skill in use of computer software including Microsoft Office applications
- Must be able to generate a warm, friendly and caring manner on first impression
- Maintains working knowledge of regulations that impact the industry
- Experience developing/maintaining a community marketing and sales budget
Why LCS?
Industry leader. The Nation’s second-largest senior living operator, ranked number one in customer satisfaction among senior living communities.
Inclusive and collaborative culture. We’re dedicated to diversity, equity, and inclusion and have an engaged Diversity and Inclusion Council focused on creating awareness and educating employees on inclusivity. In addition, LCS creates a collaborative culture that provides an exceptional experience for every employee.
Top Workplace USA: LCS has earned the 2021 Top Workplaces USA award and is recognized for our strong company culture and engaged workforce. In addition, LCS earned ten culture excellence awards in areas such as DE&I practices, top managers, professional development and clued-in leaders, to name a few.
Top Workplace Iowa: LCS employees truly believe we are an employer choice. This recognition, for 3 years running, is in large part due to the culture of excellence that our employees help deliver every single day.
Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(k) with company match and paid parental leave.
Charity and community involvement. We are recognized as a national team for the Alzheimer’s Association and consistently a top contributor to United Way. We also support our employee’s individual community contributions and provide opportunities to get involved at our corporate locations and in our communities.
Outstanding advancement opportunities. LCS is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
Ongoing career development. Onsite education opportunities, education assistance, and continuing education credits allow LCS employees to keep their knowledge of current industry changes relevant.
LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and creating lasting value for those living in, working for and affiliated with the community. Check us out on our website: www.lcsnet.com
Travel Frequency: 25 – 50%
Job Level: E
A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES, IS REQUIRED
LCS IS AN EQUAL OPPORTUNITY EMPLOYER
