Legacy Tree Genealogists, Inc Hiring for Digital Marketing Manager – Divi WordPress and Google Ads required at Salt Lake City, UT Full Time

**This position closes on August 29, 2022.**

**Even better than applying here – learn about us and use our more official application path at www.legacytree.com/apply**

At Legacy Tree Genealogists, we love helping people all over the world (in over 50 countries!) discover their heritage. We get up in the morning and do things like tell a client her birth father’s name, connect cousins in China, and share documentation that an ancestor used an alias and actually fathered two families – at the same time, in two different countries. For over 15 years, we’ve been changing people’s lives by answering some of their deepest questions about their family history.

Legacy Tree is growing (we’ve been recognized as one of Utah’s 100 fastest growing companies, five years in a row!), and we need your help.

About You

You will be a great fit for this position if:

• You have a bachelor’s degree in a related field.
• You understand a broad scope of marketing strategies and developing trends in message content, distribution, technology, etc.
• You have experience with Google Analytics, Google Search Console, and Google Tag Manager.
• You have experience with maintaining a Divi WordPress site. Familiarity with API integrations, HTML, CSS, and jQuery a plus.
• You have loads of experience with GoogleAds, Bing, Facebook, and LinkedIn advertising.
• You can design banners using something like Photoshop or Canva.

• You have video editing experience.
• You have a quiet place to work without distractions, a computer, and great internet.
• You are organized, communicative, and have international experience.
• You are available to work each weekday for 5-6 hours.

What you’ll be doing at Legacy Tree:

• Implementing digital marketing strategies that result in increased sales.
• Driving web traffic; growing marketing-qualified leads through data-driven targeting, converting site traffic through calls-to-action, landing pages, and lead-generation content (including offers) in global markets which include US, Canada, UK, Australia, and South America.
• Developing and executing direct marketing campaigns; creating paid ads, social media ads (such as Facebook and LinkedIn), managing company PPC campaigns (Bing, GoogleAds), optimizing funcionality and campaigns for KPIs such as search impression share, quality score, conversions, and goal revenue.
• Creating strategy to optimize marketing automation and lead nurturing processes through email, content, chat, and social channels.
• Recording and editing marketing videos.
• Establishing and tracking marketing budget, ensuring proper attribution to all marketing channels, reporting on effectiveness of each and providing forecasting for future growth opportunities.
• Creating landing pages and geotargeted messaging to attain specific goals. Conducting A/B testing and utilizing CRO strategies to increase conversions and report on findings.
• Owning and maintaining company website, from messaging/design, audience segmentation, marketing funnels, analytics and SEO/SEM, to site performance and maintenance.
• Monitoring and interpreting analytic data; establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refining our process to convert customers and improve ROI.
• Assisting with staff meetings, sales team support, and providing reports.
• Creating sale banners and social media images (and other graphic design needs).
• Working as part of the marketing team.
• Having FUN with our awesome fully remote team!
• Other stuff as needed!

If this fits you, please submit an application. We can’t wait to learn more about you!

What Working at Legacy Tree Will be Like

We work hard to make working at Legacy Tree a great part of our team members’ lives. Here’s a little about what life here will be like:

Live Where You Want

Legacy Tree has always been a remote-based company, which allows us to hire the best talent anywhere, and which allows our team members to be where they love. For this position, you will need to live in the United States, but as long as you have a quiet place to work and fast internet in your location, that’s all that matters.

Work When You Want

This job will require 25-29 hours a week and you will need to be available each workday. Other than that, we try to be as flexible as we can be – we’re serious about providing the highest quality genealogy research, and we’re also serious about work-life balance. We’ll expect you to take paid holidays and vacation time. When you join us, we’ll be asking to learn about your bucket list, and expecting to celebrate with you when you check something off.

Work with Great People

We may be a remote company, but when you’re solving some of the toughest genealogy mysteries in the world or supporting those who do, there’s a lot of cooperation that takes place. You’ll get to know your team members pretty darn well. Some of your co-workers will be Terra (sales manager and likely winner of “most helpful person” award), Danae (tech guru who we’re still trying to convince to watch “The Office”), and Paul (genetic genealogy prodigy who has reunited hundreds of families). There are lots of others who you’ll get to know, especially in our company chat Break Room and at our annual in-person retreats.

Get Great Benefits

Our part-time employees and our full-timers get great benefits like paid time off and holidays, parental and bereavement leave, and a 401k that we match up to 3%. And we’ll make sure you have time for training so you can become even better at your craft. Full-time employees also get comprehensive medical, dental, and vision benefits.

Thank You

Thank you for taking the time to read through this position and consider joining our team! We hope to hear from you if you think we’ll make a good fit.

Legacy Tree Genealogists is an Equal Opportunity Employer. We appreciate diversity, hire based solely on merit, and strive to create a working environment of inclusivity for all our team members.

Job Type: Part-time

Pay: $25.00 – $30.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off

Schedule:

Supplemental pay types:

Ability to commute/relocate:

• Salt Lake City, UT 84101: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What is your experience with updating a website?
• Tell us about your design experience (and link to samples if you have them).
• What do you do to optimize GoogleAds and Bing, and how do you know when they’re underperforming?
• Tell us about a marketing campaign you’ve led that you’re proud of, and why it was a success.

Experience:

• Marketing: 4 years (Required)

Work Location: Hybrid remote in Salt Lake City, UT 84101