Lowe’s Hiring for Manager, Brand & Creative Intelligence – In Office at Mooresville, NC Full Time

Job Summary

The primary purpose of this role is to lead the Brand & Creative Intelligence research team and deliver highly visible and highly strategic bodies of work to identify and enable marketing strategies across all pillars of the Marketing organization.

The Manager, Brand & Creative Intelligence, will work to create and guide the Brand & Creative Intelligence program within Marketing, assessing various components of the brand/creative landscape (e.g., brand health, creative performance, effective claims/RTB, the dynamic marketing environment trends [channel spend, costs, emerging channels, etc.]) and bring together stories that enable brand and creative recommendations for which Lowe’s Marketing can react to in order to deliver more successfully brand/creative executions.

The Manager, Brand & Creative Intelligence, will possess analytical problem-solving agilities, ability to synthesize multiple data points, will demonstrate the ability to wrap multiple data points into a cohesive story and strategy. He/she will also possess strong leadership, collaboration, and coaching skills, working cross functionally across key stakeholders to unearth brand and creative insights, translating insights into strategies and actions, and ultimately deliver Marketing results.

Key Responsibilities

• Synthesize stories to deliver brand/creative execution considerations and actions to Marketing leadership (VP, SVP) influencing changes in Marketing’s brand and creative strategies.
• Possess a deep understanding of the external marketing, advertising, brand building environment.
• Lead and develop Senior Analyst talent.
• Ability to establish a vision for what their team will deliver annually while coaching direct reports to deliver against this vision (including coaching for growth of analytical skillsets) with impactful deliverables on a going basis.
• Lead without authority by working with immediate team and across the enterprise to achieve both the project-specific goals, and the enterprise goals.
• Identify new data sources and/or methodologies that are needed to best understand the brand and creative landscape and create use case and recommendations for new source investment.
• Work across Marketing to drive recommendations and strategy adoption.
• Independently determine analysis plan, story to be told, and visualizing the analysis.
• Analyze competitor’s competitive Marketing approaches including brand strategies, media strategies, customer strategies, etc., synthesizing into comprehensive stories. Taking these stories and turning them into Lowe’s marketing strategy recommendations.
• Analyze brand and creative performance through various research programs (e.g., brand health tracking, creative testing, claims testing) to influence Marketing and creative strategies.

Required Qualifications

• Bachelors Degree in Marketing, Business, Analytics, or Economic fields

• 7 Years of Marketing, Insights/Analytics or Strategy Experience

Preferred Qualifications

• 4 Years of experience working with Marketing Insights or Analytics

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $92,700.00 – $154,500.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits. Pay Range for CA, CO, NJ, NY, WA: $92,700.00 – $154,500.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.