Lucet Hiring for Senior Marketing Specialist at Remote Full Time

Who We Are

At Lucet, we are industry leaders in behavioral health, dedicated to helping people live healthy, balanced lives. Our mission – and our passion – is to improve the lives of the members we serve and be the ideal partner for our providers.

Lucet’s unique combination of people and technology has proven to optimize access to behavioral health care providers and increase a health plan’s ability to connect members to quality care. With the industry’s largest network of care navigators and technology powered by more than six million assessments and more than 20 years of data, Lucet is the only solution proven to successfully identify and connect people across the entire acuity spectrum with the right care in less than five days on average, and often as little as one day.

Our members, providers and partners fully entrust us to deliver outstanding quality care through coordinated behavioral health services, employee assistance programs, organizational consulting, student well-being programs and more.

When you join Lucet, you become a valued member of our team, serving more than 15 million people across the U.S. Our employees have a passion for helping others – and it shows. From entry-level employees to senior leaders, we are inspired by our members, putting them first in everything we do. From day one, you’ll see firsthand the impact you have on our members, knowing you can make a true difference in their lives.

Job Summary

The Sr. Marketing Specialist will work alongside the commercial marketing team as the lead for the development, deployment and management of marketing campaigns, content calendar, paid media, events, social media calendar, and email campaigns. You will bring your experience in multi-channel programs and audience acquisition along with an analytical and data-informed mindset to create and optimize marketing programs as well as meet/exceed growth goals. The position is responsible for supporting the marketing needs associated with internal and external clients and prospects with an emphasis on putting members’ first and reports to the Director, Commercial Marketing.

Essential Functions

• Build marketing plans for specific campaigns in collaboration with cross-functional teams and own execution of those plans to highlight value delivered and messaging for marketing and sales campaigns, collateral, eblasts, newsletters, web and social media content – incorporate keywords and SEO best practices as appropriate.
• Track marketing campaign performance through programs including HubSpot, Salesforce and Google Analytics; create reports and refine campaigns to increase audience engagement.
• In collaboration with the Director of Commercial Marketing, conduct market research, gather and analyze marketplace trends and assist in the creation and implementation of marketing strategies and plans.
• Collaborate with key partners including product marketing, sales, EAP, customer success, provider success and others to drive program management tied to company growth goals.
• Research and maintain list of relevant tradeshows and events and work in collaboration with commercial marketing teams, clinical teams and customer success in the creation of signage and any other marketing materials.
• Manage external agencies and internal partners to develop and deliver content calendar, sales enablement needs, newsletters, social calendar and advertising materials.
• Support the creation of a wide range of projects – in collaboration with lead graphic designer – that align with the Lucet brand guidelines.
• Support provider and member engagement initiatives through content development, email marketing, CRM maintenance, thought leadership and campaign creation and deployment.
• Maintain collateral library in HubSpot, Salesforce and manage video library via Vimeo.
• Exhibit flexibility and willingness to take on new responsibilities and assignments as they are identified and to assist with various ad hoc projects as needed.
• Adhere to Lucet’s Mission Statement, Core Values, Behaviors, Code of Business Conduct, and Compliance Program.
• Comply with all Federal and applicable State laws and Lucet Policies regarding privacy, confidentiality, and security of health information, and other designated information.

Job Qualifications

Required

• Bachelor’s Degree, ideally in Marketing, Communications, Business or a related field.
• 5+ years of marketing experience, preferably B2B.
• Ability to lead and communicate cross-functionally with product and commercial teams.
• Must be proactive, self-driven, organized and detail oriented with a passion for marketing and communications.
• Strong time and project management skills are essential, along with the ability to work in a tight deadline-driven environment.
• Skilled at strategic thinking and writing, with an eye for design.
• Ability to edit and proofread content for internal and external audiences.
• Familiarity with Adobe Creative Cloud (with an emphasis on InDesign).
• Proficient in Microsoft Office

Proficient in CRM technologies (HubSpot, Salesforce, Marketo).

Preferred

• HubSpot Certified – Inbound Marketing, Email Marketing, Content Marketing or other relevant certifications
• Previous experience working in healthcare, pharmaceutical, technology, life sciences or related markets
• Mental and Behavioral healthcare expertise.
• Familiarity with project management software (Monday.com, Notion, Confluence, etc.)

Key Competencies

• Strategic thinker/orientation.
• Excellent written and verbal communication skills.
• Highly analytical approach and critical thinking.
• Goal oriented and focused on driving results in a fast-paced environment.

Attention to detail and quality review.

Working Conditions

• Work is performed indoors in a remote, home setting or typical office environment- not substantially exposed to adverse environmental conditions.
• Frequent exposure to VDT screen.
• Frequent use of office machines to include telephone, copier, computer, and fax machine.
• Must be able to constantly remain in a stationary position, communicate and exchange information with others, inspect information, perform repetitive motions with arms and fingers, interpret data, problem solve, make decisions, organize and plan, and maintain a positive and professional attitude in all situations.

Salary and Other Compensation:

The starting salary that Lucet reasonably expects to pay for this position ranges from $67,000 – $105,000 annually, depending on circumstances including an applicant’s skills, education/degrees, certifications, prior experience, market data, and other relevant factors.

This position is eligible for a bonus in accordance with the terms of Lucet’s incentive plan based on both company performance and individual performance.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical, Dental, Vision, 401(k) with competitive employer match, company paid life and disability insurance, company paid gym access, tuition reimbursement, parental leave, PTO (vacation, sick and volunteering), Remote Work.