Job Description
M-Marketing is currently buying media in 70 DMAs from coast to coast. Our clients have confidence in our ability to plan and execute the best advertising schedules possible with their spending. We demonstrate through proven action that we are focused on their bottom line. As a results-driven agency, we are accountable to our clients for consistent productivity.
POSITION SUMMARY
M-Marketing is growing rapidly, and we are seeking a Multimedia Buyer/Planner for our expanding team. In this position, you will collaborate with a team of experienced media professionals, allowing you to contribute to communications efforts that are helping our clients reach new audiences and achieve unprecedented success. Our clients achieve success through top-level negotiation and planning of effective and efficient campaigns that drive desired actions. The more negotiation experience with traditional TV and Radio the better.
Our ideal candidate:
· Has experience in working with all advertising platforms which includes traditional TV and radio.
· Has excellent communication and negotiation skills
· Holds an understanding of marketing and media buying practices
· Has knowledge of digital-media landscape and platforms (OTT, video, digital, social, display, native, etc.)
· Is results-driven with a strong desire to learn, participate, and grow with the company
· Is A TEAM player who can juggle multiple tasks and is flexible with growing pains of an expanding business
· Able to research and analyze performance, and identify and recommend necessary strategies and new tactics
· Candidates must have a home office and the necessary self-discipline and focus to manage themselves. It is possible in the future we will have offices. Currently, we meet regularly to review strategies and results. An additional ability to conveniently meet on the North Side of Columbus is a plus.
This job is full-time. Training in our strategies and best practices will be provided. Our goal is to complement and enhance your existing experience so you can achieve a level of independence as quickly as possible.
Requirements:
· Ability to maintain a home office
· Adept with computers, primarily the MS Office Suite
· Keep up to date with the latest developments and trends across online paid advertising
· Proactively understand impact to other digital/marketing channels
· Drive strategy and report on results to determine future activities
· Self-discipline and time management
· Previous experience with media (Television, radio, print, digital, social, etc.)
Responsibilities:
· Assist in the implementation of digital media strategies and buys for agency clients
· Support the media buyers with the day-to-day buying process including placement, posting, clearance level checks, and makegoods
· Post buys to insure station delivery
· Analyze results to maximize our strategies including media insights, competitive, market research and business trends
· Review campaigns on a daily/weekly/monthly/quarterly basis
· Consistent evaluation of performance and search for ways to increase results based on analytics
· Other duties as required
Qualifications
· Bachelor’s degree preferred
· 2+ years or more of experience with traditional TV/Radio buying or selling, digital advertising, marketing, or other media sales and/or buying. Additional experience is a plus
Compensation
Salary is negotiable and offer will be commensurate with experience.
Job Type: Full-time
Pay: $65,000.00 – $85,000.00 per year
Benefits:
Schedule:
Supplemental pay types:
Work Location: In person
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