Are you ready to grow your dream career while making others’ vacation dreams come true? Marriott Vacations Worldwide is a world premier organization for Vacation Ownership with resorts at destinations around the globe. Join our team and help deliver unforgettable experiences that make vacation dreams come true.
The Director of Sales & Marketing, Luxury will have primary responsibility of developing top line revenue for two luxury assets, ESPACIO, The Jewel of Waikiki and the Aston Waikiki Beach Tower. Primary responsibility for all profit centers (including room revenue, F&B, Catering,) by developing strategic plans to generate demand and deploying resources accordingly. Responsible for cultivating relationships in primary, secondary and tertiary markets alongside portfolio sales team, visitors’ bureaus, OTA market managers, industry leaders, community leaders and business leaders.
As the sales and marketing leader, must be able to provide leadership and direction to corporate and property team members to achieve the financial goals of each property. Serves as the face of luxury for each asset plus the brand within primary market. Frequent engagement with B2B and B2C community, support of luxury lifestyle and immersion into each brand
Responsible for ensuring market competitiveness. Must be able to provide market intelligence as it relates to the luxury travel market and its impact on local and regional business opportunity as well as Aqua-Aston Hospitality. Makes recommendations on pricing, channel and marketing strategy.
Communicates professionally with owners to build owner loyalty and confidence through proactive communication, consistent reporting, goal setting and managing expectations while delivering solid business results.
Provides leadership and support for all sales related activities, sales presentations, product training, tradeshows and seminar participation. Responsible and accountable for top line revenue with sensitivity to the bottom-line results.
Brand Management
Working with the Aqua-Aston marketing, public relations teams, and source market agencies to further developing brand awareness and consideration for each resort.
Revenue Generation
Collaborates with revenue management and sales teams to drive revenue for profit centers. Leads efforts to cultivate business relationships, participates with closing business, sources new leads. Participation and accountability for effective pricing strategies, understanding drivers by season, economy, market segmentation, brand deliverables and customer satisfaction, ensures demand forecasting and sound revenue practices are in place to maximize yield; identifies ways to grow occupancy, RevPAR, and market share by researching and staying aware of competitor strategies.
Market Strategy
Stays current with industry trends across source markets, aware of competitor offerings and develops new offerings that lend to a favorable bias for each property and translates into customer experiences and profitable enterprises. Develops property business and marketing plans with marketing leadership to support the property. Creates buy in by all stake holders to deliver.
Strategy Execution
Owns the ESPACIO and Aston Waikiki Beach Tower marketing, business and revenue plans. Translates these plans into executable actions for leadership and associate support and execution. Driving customer, associate satisfaction, profitability and market share. Ensuring these plans and all actions support each unique brand. Capable of accessing team strengths and opportunities for development to ensure success of these plans. Encourage team suggestions, creative thought and ideas to refine and enhance the results of these plans.
Human Resources
Participates in a cohesive team capable of collaboration and autonomy. Empower brand sellers to execute to the sales & marketing plans in accordance with each brand and Aqua-Aston culture. Encourage team feedback, hold the team accountable, foster independence and autonomy. Create learning opportunities for staff to immerse them in customer service techniques in support of culture and brand.
Champion
DOSM serves as the compass for each brand. As the compass, the DOSM ensures that all touch points of each resort support the respective brand through service offerings & services. DOSM partners with each GM to inspire the staff to embrace the brand and become mentors to guide their teams on property and/or brand initiatives. DOSM demonstrates exceptional work ethic, leadership through empowerment, and serves as a role model.
Financial Analysis
Working with the Aqua-Aston financial team, developing intelligence on market share and operating the sales department within determined expense tolerance.
Owner/stakeholder Relations
Builds owner loyalty for the management company through proactive communication. Communicating strategic plans, executing the plans and communicating the results of the plans. Effective delivery of strategic plans and detailed weekly reports and keeps stakeholders informed on emerging initiatives,
Customer and community Engagement
Leads by example with high visibility with guests, third party agents and local clientele. Leads and supports site inspections and public relations opportunities. Works closely with Aqua-Aston public relations to optimize PR opportunities through community involvement.
Sales Management
service/product improvements to stay competitive.
Reports
Provide the following reports as scheduled:
Other
Personal Effectiveness
Communication
Qualification Standards
(Necessary skills, degrees, certification required for core job function)
Qualifications
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture
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