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Job Description
The Team:
The inhouse agency for Barbie and Dolls brands is a group of passionate, creative, innovative people who thrive on a challenge whether it’s creating an actual Malibu Dreamhouse or launching an all-new brand. Highly conceptual, this team delivers global assets for video production, social, events, retail, and more! From Polly Pocket to Enchantimals, to the #1 toy brand, Barbie, this team knows how to excite and inspire fans of all ages. Want to join?
The Opportunity:
The Barbie and Dolls Brand Creative Team is looking for a Creative Manager with a passion for branding, and graphic design across all marketing activations including key art, retail social, digital and video production. Motivated to lead, manage, and develop a team of designers (apx 2-3). Hands-on, highly conceptual, overflowing with ideas, capable of leading and designing with internal and external partners, as well as visual communication materials that support the brand strategy and business objectives across multiple touchpoints. Must demonstrate a proven track record in developing strategically driven ideas and creative assets, with a strong understanding of graphic design and typography. Must have a leadership presence inspiring confidence and innovation with partners, designers, and executives. All that with a passion for what we do every day – inspiring the limitless possibilities for generations to come!
What Your Impact Will Be:
The scope of responsibilities is hands-on, spanning across 360 campaign activations, experiential, print, social, video production, branding, graphic development, brand guides, merchandising, and more. Additionally, this role acts as a leader on the team clearing the path and creating development opportunities for direct reports and beyond.
SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:
* Lead the development of big ideas that are on-brand, on trend and can translate across marketing communications- including print, web and social media
* Prioritize multiple projects at any given time and efficiently deliver on time
* Art Direct, lead creative, manage and inspire resources inside and outside the company
* Knowledge and fluency on social platforms, a passion for what’s happening in culture
* Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment
* Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required
* Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner
What We’re Looking For:
COMPETENCIES REQUIRED:
* Versed and on-top of current trends (art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.)
* Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, and content creation
* Demonstrate ability to translate core branding equities and tone through a variety marketing activations
* Demonstrate ability to lead and inspire, with an openness to learn from others
* Ability to see large picture while not losing focus of details
* Ability to mentor and train new designers
* Tapped into global youth-oriented design, marketing campaigns and trends
EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
* 5+years minimum in Art Direction, Graphic Design or similar field
* Design Firm/Agency Experience as Art Director strongly preferred
* Branding, graphic design experience required
* Digital and Social experience preferred
PERSONAL ATTRIBUTES REQUIRED:
• You love to lead a team of creatives and inspire them in the process
• You have your finger on the pulse of the advertising and design world
• You’re tenacious and full of strategic, cutting edge ideas and design
• You’re filled with a sense of genuine fascination for concept and design
• You’re a strong designer capable of translating a campaign into any medium
• You’re a strong presenter who can engage a room
• You always want to improve the work
• You laugh a lot
• You’re self-motivated and nimble
• You’re proactive and seek out rather than waiting for things to come to you
• You’re multi-dimensional and always learning
• You’re “in the know” about current trends, pop culture and behaviors
• You can prioritize work load and meet deadlines
• You’re positive, solution-oriented and flexible
• You inspire others with your overall love for creative
Additional Information
What It’s Like to Work Here:
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
