MEDPATH Hiring for Growth Marketing Specialist at Dallas, TX Full Time

Health Carousel Locum Tenens is experiencing tremendous growth and is seeking a Growth Marketing Specialist to join our team!

We are one of the country’s largest and fastest-growing healthcare workforce solutions companies looking for a Growth Marketing Specialist to execute B2B & B2C demand generation marketing tactics. This includes, but is not limited to, developing with the Marketing Director and internal stakeholders: demand generation & growth marketing/technology plans, and reporting & measurement systems in support of those plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Improve the business’ ability to attract and retain provider talent and locum tenens buying customers through effective sales enablement and demand generation
• Become the voice of the customer by developing a keen understanding of the customer journey, stages of the customer “buying” cycle, campaign metrics & analysis, and market intelligence resources

· Execute growth-marketing-generated recruiting, sourcing, and retention tactics and related funnel-focused lifecycle action plans (multi-touch campaigns, nurture series etc.)

· Oversee and execute cost-effective multi-channel demand campaigns using proven digital, in-person, and physical marketing tactics (Website, Paid Social, SEM, 3 rd party advertising, gated content, conferences, tradeshows, email, SMS & more)

• Apply conversion rate optimization (CRO) principles throughout the customer journey (on our website, email campaigns & more) and industry-relevant growth hacks to scale business performance

· Develop, propose, monitor, and revise a paid media plan & budget

• Regularly report on the effectiveness of all marketing campaigns & expenditures; adjust plans, budgets, and initiatives to match market forecasts & conditions
• Leverage marketing automation and lead management to streamline, automate, and measure marketing tasks & workflows
• Perform other duties and responsibilities as assigned

QUALIFICATIONS

• Marketing degree or equivalent experience
• 2-4 Years of marketing experience, preferably with staffing or healthcare experience
• Proficient technology skills using MS Office, internet, and email required
• Excellent CRM, Marketing Automation, digital advertising, SEM, and email marketing experience required
• HubSpot experience is highly desirable
• Experience working with vendors, agencies, and 3 rd party associations
• Experience with marketing involvement of in-person events & conferences
• Have a sense of urgency, a results orientation, and a demonstrated ability to produce
• Creative, out-of-the-box thinker who possesses an entrepreneurial spirit; gets excited about building and creating
• Solid writing and communications skills; understands what it takes to influence others to earn respect and achieve intended results; ability to build coalitions across functions and work effectively with others
• Hyper-organized, detail-oriented, and able to efficiently handle multiple tasks
• Energetic, highly motivated, and able to work in a fast-paced environment