Log In
Sign Up
Full Job Description
As part of Meta’s Global Business & Product Marketing team, the Marketing Lead, Small & Medium Business is an experienced marketer on the Vertical Solutions Marketing team that works to develop a messaging strategy and associated vision and approach for SMBs (small and medium businesses) to drive revenue growth for Meta products.
Marketing Lead, Small & Medium Business Responsibilities:
Minimum Qualifications:
Preferred Qualifications:
Marketing Lead, Small & Medium Business Responsibilities:
- Develop and execute a highly efficient operational model across the total Business Brand & Solutions Marketing and SMB Marketing team/ key stakeholders
- Work in partnership with the Global Audience Marketing Small Business Marketing Team to develop an aligned vision and messaging strategy for the audience
- Prioritize, develop and execute a global SMB Business Brand & Solutions Marketing content marketing strategy that would be leveraged in scaled and sales marketing to SMBs
- Work with SMB Marketing Team on budgetary needs
- Partner and collaborate across cross-functional partners to bring our marketing plans to life through creative and effective content
- Socialize and communicate Business Brand & Solutions Marketing SMB plans and results across the business and to cross-functional stakeholders, including leadership, and communicate Business Brand & Solutions Marketing priorities and positioning to the SMB team (playing the role of intermediary)
Minimum Qualifications:
- 8+ years experience in marketing or advertising in brand management, communications, or product marketing roles
- Experience developing insights-driven global marketing campaigns or content management for large scale audiences
- Experience in brand positioning and messaging
- Content development and strategic marketing experience
- Experience synthesizing complex information
- Cross-functional collaboration and stakeholder management experience
- Creative thinking experience with experience in innovating and being resourceful in turning plans and concepts into reality
- Experience interpreting data and insights to inform campaign/content development
Preferred Qualifications:
- Understanding of Meta’s technologies and the value they provide for small and medium businesses
- Experience with small and medium businesses
- Experience in brand marketing, product marketing, digital marketing, and/or business to business marketing
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta’s Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law
