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Full Job Description
Support Center – Irving
The Copywriter is responsible for developing persuasive, strategic, innovative, and customer-centric copy for all marketing channels. Under the general supervision of the Copy Manager, the Copywriter works as part of an in-house marketing team to achieve the Michaels brand objectives through effective brand voice and message strategies. Using proven talent and consistent conceptual thinking, the Copywriter must master the distinctive Michaels voice to communicate brand strengths in a uniquely fresh, memorable, and persuasive way.
Major Activities
Copywriting
Write copy to support digital and print marketing – includes video, social media, email, website marketing, direct mail, newspaper inserts, brand collateral and signage, as assigned.
Effectively interpret and adapt information for marketing initiatives based on briefs, merchant input, internal reports, and other supporting documents.
Develop hard-hitting, promotional value messaging for the Michaels brand for all business categories.
Deliver clean, accurate copy that requires little to no editing or proofreading.
Brand Voice
Leverage the Michaels brand voice to craft clear and compelling copy.
Master and continue the development and evolution of Michaels brand voice.
Ensure marketing objectives have been met within creative guidelines.
Concept Development
Work closely with design partners to architect and implement the overall look and language of customer-facing campaign materials across all marketing channels, including but not limited to digital and print advertising, social content and online video, from script and storyboard to execution.
Collaborate with design and marketing partners to create synergy and integration from concept to execution.
Concept Development
Participate in ideation sessions for concept development, including but not limited to seasonal messaging for the Michaels store.
Work closely with design partners to architect and implement the overall look and language of customer-facing materials.
Collaborate with design and marketing partners to create synergy and integration from concept to execution.
Prioritize work effectively to meet deadlines.
Research creative trends in competitive markets and apply that knowledge and learning to development of new marketing and signage projects.
Research retail copy trends in competitive markets and apply that knowledge and learning to the development of new marketing projects.
Leverage emerging trends in visual and audio messaging for video
Other duties as assigned
Minimum Education
Bachelor’s degree or equivalent work experience
Minimum Special Certifications or technical skills
Expert working knowledge of Microsoft Office and Adobe Creative Suite
Minimum Type of experience the job requires
Portfolio demonstrating creative and strategic strength
Familiarity and experience (and/or formal training) in writing for broadcast media and/or online video
Familiarity with and experience in email and social marketing
Other
Strong organizational, problem-analysis, decision-making, and communication skills
Detail oriented
Able to juggle multiple projects while meeting demanding deadlines, producing high quality work, and projecting a positive attitude
Self-manage internal deadlines and release dates
Preferred Type of experience the job requires
2-3 years retail copywriting experience, preferred — samples required
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
For nearly 50 years, Michaels has been the destination where Makers get inspired, learn, shop, and create. We strive to cultivate an inclusive shopping environment for all Makers and work environment for all Team Members, providing a place of belonging and empowering everyone to bring their creative dreams to life. At Michaels, every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is passionate about leaving the world a better, more creative place by contributing to every “make”.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).
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