Midwest Products, Inc Hiring for Digital Marketing and Social Media Coordinator at Germantown, WI Full Time

Midwest Products, Inc., a family-owned manufacturing company located in Germantown, WI, is looking for a Digital Marketing / Social Media Coordinator to play an integral role in the company’s marketing operations. This organization offers several highly specialized patented products to a domestic and international customer base. Additionally, Midwest Products, Inc. focuses heavily on a healthy company culture for its employees.

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Digital Marketing / Social Media Coordinator Essential Functions:

• Plans and executes a social media and digital communications strategy that strengthens our brand and builds engagement with target audiences
• Writes, designs, and publishes engaging content for all social media channels, company website, and email marketing
• Designs graphics and creates some video for social media channels
• Proactively seeks out customer stories, successes, to share across platforms
• Monitors industry trends on social media
• Pursue influencers and affiliates and manage their accounts
• Brainstorm with Sales Team for new content ideas
• Actively manage our social media presence, including monitoring for community engagement/conversation opportunities and responding appropriately to comments and messages
• Tracks, analyzes, and reports on social media metrics to determine campaign performance and effectiveness
• Occasionally manage website by writing blog posts and uploading new video and product content
• Find and onboard new influencers and affiliates that will broaden our presence across all social media platforms and oversee those accounts

Qualifications

• Bachelor’s degree or equivalent in marketing, communications, public relations, advertising, or a related field
• Minimum 4+ years in a marketing or communications role with extensive emphasis on social media and digital marketing
• Experience developing organic and paid social media strategies and content
• Expert knowledge of social media platforms and content management tools
• Excellent storytelling skills with the ability to develop compelling and audience/tone-appropriate content
• Skilled in analyzing and interpreting data from social media campaigns and providing reports and recommendations
• Ability to work collaboratively with sales team and Executive Vice President
• Keen attention to detail, ensuring accuracy of information, spelling, and grammar
• Working knowledge of Adobe Creative Cloud, social media reporting systems, and web content management
• SEO experience not necessary, but a plus

Job Type: Full-time

Pay: $26.00 – $31.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Germantown, WI: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How was your attendance at your last place of employment?
• Is Germantown, WI too far for you to commute?

Education:

• High school or equivalent (Required)

Experience:

• Marketing: 2 years (Preferred)

License/Certification:

• Driver’s License (Preferred)

Work Location: In person