Key Responsibilities:
Content Creation:
Assist in creating engaging and visually appealing social media content, including images, videos, and copy, that aligns with our brand voice and messaging.
Conduct research and stay updated on industry trends and competitor activities to identify content opportunities and maintain relevance.
Social Media Management:
Regularly update and maintain our social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.) with timely and relevant posts.
Monitor and respond to comments, messages, and reviews in a professional and friendly manner, fostering positive interactions with our audience.
Analytics and Reporting:
Utilize social media analytics tools to monitor key performance indicators (KPIs) such as engagement, reach, click-through rates, and conversions.
Compile regular reports on social media performance and provide insights and recommendations to improve strategy and performance.
Qualifications and Skills:
Demonstrated passion for social media and a deep understanding of various platforms.
Strong written and verbal communication skills with a keen eye for detail.
Proficiency in using social media management tools and analytics platforms.
Creativity in content creation and a good sense of design aesthetics.
Basic knowledge of SEO principles and social media advertising.
Ability to multitask, manage time effectively, and adapt to changing priorities.
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