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Regional Marketing Coordinator; New Business Development
This is a work from home position and you will travel throughout the counties outlined in the territory description. The candidate must live within one of the designated Ohio counites in the territory: Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Van Wert and Wyandot.
Compensation: $60,000
Contracted by ODJFS, the Ohio Children’s Alliance has partnered with National Youth Advocate Program to identify and recruit kinship, foster care and adoptive families throughout Counties Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Van Wert and Wyandot in order to meet the needs of children in public children service agency and Title IV-E court custody. This new, Business Development and Sales program is one of our state’s key strategies to address the statewide shortage of available foster parents, as well as families willing to adopt children from foster care.
The Regional Marketing Coordinator; New Business Development will have a strong business development, sales and marketing background and will work within the assigned service delivery area (SDA), and within those communities, to identify, generate and strengthen marketing and awareness opportunities. This position plays a key role in ensuring all public and private agencies and key stakeholders have the resources, tools and support necessary to significantly impact all program deliverables. An engaging and innovative thinker, the ideal candidate also possess experience with resource family recruitment, and lead generation strategies.
Responsibilities
Public and Private Foster Care Agency Collaboration:
- Identify and maintain agency contacts for communicating recruitment and engagement efforts, including the contact information for the statewide inquiry form
- Create plan to continually build relationships with all public and private agencies and key community members
- Develop agency specific “fact sheets” based on template
- Set up and facilitate quarterly trainings (in-person and virtual) for agency staff
- Provide agencies with varying levels of support, resources and tools to ensure marketing recruitment and awareness efforts are successful
- Ensure program updates are effectively communicated and implemented
Community Engagement:
- Identify new opportunities, generating inquiries
- Facilitate presentations to expand program awareness and generate inquires
- Create and maintain calendar of events within SDA; attend as requested/needed
- Identify non-traditional and community specific opportunities to drive awareness and traffic to campaign goals; when necessary attend/host
- Be an ambassador for the mission, spearheading outreach within the local communities
Implementation and Maintenance of Marketing and Recruitment Strategies
- Identify, coordinate and facilitate implementation strategies
- Ensure marketing assets are displayed/available per the marketing/implementation timeline/action plans
- Collect, track and monitor the use of campaign materials by all agencies within SDA
- Provide input into new policies/procedures, community trends, feedback and various reporting requirements
- Assist in the coordination of focus groups, regional meetings and events
- Monitor agency and regional performance toward established benchmarks – adhering to action plans
- Provide backup coverage for other regional marketing coordinators as needed
- Perform other duties as assigned
Qualifications:
- Bachelor’s degree in related field with 3-5 years of Business Development, Sales or Foster Family Recruitment
- Proven self-starter with the ability to manage time and work priorities independently
- Excellent written and verbal communication skills to include public speaking
- High detail orientation and accuracy
- Ability to report on program status, budget, benchmarks and deliverables
- May require occasional evening and weekends
- Proficient with Microsoft 365 products (Outlook, Word and Excel); ability to quickly gain proficiency using other software and web-based services
Driving and Vehicle Requirements:
- Valid driver’s license
- Reliable personal transportation
- Good driving record
- Minimum automobile insurance coverage of $100,000/$300,000 bodily injury liability
Apply today!
www.nyap.org/employment
Benefits listed are for eligible employees as outlined by our benefit policy.
COVID-19 Considerations:
In the spirit of caring for one another and our community, NYAP Immunization Policy and Procedures requires all employees, contractors, interns and volunteers be fully vaccinated against COVID-19, except to the extent an individual is eligible for an exemption or the policy and procedure is not applicable by law. For additional information, contact Human Resources at 614-487-3888.
Our organization was established in Ohio and is now in 10 states. We continue to expand and develop new and innovative programs for our communities and families. We offer a competitive compensation and benefits package which includes major medical, dental, vision, 401K, student loan assistance and generous paid time off. If YOU can envision it; WE can DO it! The possibilities are endless!
The person in this position needs to follow a team concept and support both agency goals and co-workers. Employees must be able to effectively work with and be respectful and sensitive to persons from various cultures, socioeconomic, ethnic, religious, and racial backgrounds.
