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About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
Marketing Data Analyst
As a member of the Marketing Performance Measurement team this individual will play a crucial role in the design, development, implementation, and sustainment of a data-driven culture. This role will work closely with partners across teams and business units to integrate and leverage disparate data sources to unlock valuable insights that informs our strategy and demonstrates marketing performance against business priorities.
We are in the early stages of building a performance measurement team and seeking a skilled and motivated Marketing Data Analyst to join our team and play a pivotal role in establishing the foundational infrastructure for data-driven marketing insights.
Responsibilities:
– Collaborate with cross-functional teams to identify marketing data requirements, define key performance indicators (KPIs), and establish processes for data collection and integration.
– Collect, clean, and organize marketing data from various platforms, including websites, social media channels, email marketing tools, and digital advertising platforms.
– Develop and maintain data pipelines and workflows to ensure seamless integration of marketing data into our analytics systems.
– Conduct comprehensive analysis of marketing data to uncover actionable insights, identify trends, and measure the effectiveness of digital campaigns.
– Perform data segmentation and profiling to support targeted marketing efforts, audience targeting, and personalization.
– Create visually compelling data visualizations, reports, and dashboards to effectively communicate findings and present them to stakeholders.
– Collaborate with stakeholders to understand their marketing data needs and provide analytical support for the development of marketing strategies.
– Contribute to the development and implementation of data governance practices for marketing data, ensuring data integrity, privacy, and compliance with regulations.
– Stay up to date with the latest marketing analytics techniques, tools, and platforms to drive innovation and enhance our digital marketing capabilities.
Qualifications:
– Bachelor’s or master’s degree in a relevant field such as Data Science, Marketing Analytics, Digital Marketing, or a related discipline.
– 4+ years’ experience as a Data Analyst or Marketing Analyst, with a focus on digital marketing analytics and platforms.
– Proficiency in data analysis and visualization tools such as SQL, Python, R, Excel, Google Analytics, Google Ads, PowerBI, Tableau or similar platforms.
– Strong analytical and problem-solving skills, with the ability to extract insights from complex marketing and sales data.
– In-depth knowledge of marketing analytics concepts, including web analytics, social media analytics, email marketing analytics, and digital advertising metrics.
– Familiarity with data management principles, including data governance, data quality, and data integration specific to marketing data.
– Excellent communication skills, with the ability to present complex ideas and findings in a clear and concise manner to both technical and non-technical stakeholders.
– Detail-oriented mindset, with a focus on data accuracy and quality assurance.
– Self-motivated, proactive, and able to work independently as well as collaboratively in a team environment.
– Ability to adapt to a dynamic and evolving organization, displaying flexibility and a willingness to learn new marketing analytics tools and platforms.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at ********@ntrs.com.
We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
