Oliver Winery Hiring for Senior Marketing Manager at Bloomington, IN Full Time

Oliver Winery, the 28th ranked winery in the US, is seeking a dynamic and driven Senior Manager to join our in-house marketing team. As second-in-command of the marketing function, this role is responsible for leading and contributing to efforts that drive market share and influence product velocity, foster customer retention, and advance brand building. In addition to brand building, the Oliver in-house marketing team serves internal clients in wholesale sales, and hospitality. This position’s primary focus is on the wholesale side of our business.

The role requires a candidate with proven experience and a blend of strategy, technical, creative, analytic and project management expertise. Experience in CPG marketing or the beverage industry is a meaningful plus. In addition, this role requires a strong leader that listens and leverages analytical skills and insight to influence others. The senior manager will work collaboratively with marketing and sales leadership to develop impactful shopper marketing plans.

The senior manager is responsible for the development of marketing plans, building project briefs and selling stories, aligning with team and vendors for creative and media execution, and owning and delivering results reporting. Consumer and shopper marketing efforts include internal/external branding, point-of-purchase materials, in-store advertising, sponsorships, events, and digital marketing. This high-impact role will work collaboratively across functions and interact with clients, vendors, and senior leaders to support the company’s business objectives. A successful candidate will have the ability to manage to and assist with development of an advertising and promotions budget that is based on achievement of targets such as case volume, PODs and velocity. This role will have line of sight to our P&L and will have opportunities to advance as a leader at the winery as we execute our strategic plan.

Oliver is a national, best-selling brand, and this is an opportunity to work with a major food and beverage industry player. The right candidate will play a pivotal role in the success of the brand and the company.

The winning candidate will possess:

• Leadership presence with a client-centric approach and a demonstrated ability to take initiative and lead groups to action.
• Ability to gain consensus through influence, communicate with others, and pivot when warranted.
• High level of comfort with ambiguity and fluid priorities; ability to manage multiple, complex priorities, must be both flexible and adaptable with exceptional organizational skills.

• Strategic and innovative thinker with experience building complex marketing programs and reporting on the results.
• Willingness to be a working manager – with high level responsibilities and ownership of output.
• Competence as a creative writer with an eye for design, and ability to collaborate and to generate clear ideas and concepts in tandem with writers and designers in a broad range of applications, both traditional and digital, using best-practices skills relative to each platform.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:

• Collaborate with team members and wholesale/marketing leaders to draft annual wholesale program calendar and conceptualize cross-channel campaigns in support of our company goals and brand strategy.
• Use data analysis and trade research to create content and rationale that drives interest in Oliver Winery products and partnerships. Using these data points and content, develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
• Lead the execution of wholesale marketing program calendar from start to finish, driving collaboration with the stakeholders, and leveraging the right internal processes with creative teams and external agencies and vendors.
• Draft creative briefs for key wholesale programs, assign timelines for deliverables, and kick off with project manager. Oversee project manager’s work with estimates, ordering, and allocation of point-of-sale materials.
• Create, design, and regularly update sales presentation decks and other trade assets throughout the year to support sales team in business reviews and new item presentations. In addition, partner with national accounts and sales leadership to build account-specific presentations.
• In collaboration with team members, guide asset management for the digital shelf across retailer and distributor platforms such as Walmart Item 360, Target, Kroger, and syndication platforms such as Salsify or Syndigo, in addition to the Oliver Winery website and trade platforms.
• Manage execution of wholesale paid media plan. Field ad hoc requests and assign priority and team members to execute; facilitate internal and client approvals
• Evaluate the impact of marketing programs in achieving their stated objectives, using data insights to measure lift and impact of initiatives. Collaborate with marketing leadership to ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials.
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging.
• Perform ongoing tracking and reporting on wholesale marketing efforts to keep sales force apprised of activity.
• Additional duties, as assigned.

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s Degree in marketing, business, communications, or related field.
• 5+ years relevant professional experience.
• Demonstrated increased marketing responsibility.

• Strong persuasive communication skills (written and oral).
• Data analysis experience. Exposure to and experience using Nielsen TABs, IRI data, VIP, or other market research tools and analysis.
• Active and well-rounded experience and connections to support a broad set of marketing channels and platforms such as: Google Analytics/Tag Manager, CRM/CMS tools, MailChimp, Meta Ads Manager, digital coupons and offers platforms, and agency buys.
• Familiarity and experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat), and superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• The Senior Manager reports to the Marketing Director.
• Due to the nature of our business, must be over 21 years of age.

SUCCESS FACTORS/JOB COMPETENCIES:

• Knowledgeable, self-motivated, and confident.
• Excellent writer and creative thinker, with an ability to use both data and intuition to inform decisions.
• Prioritize tasks and deadlines, staying organized and completing projects in a timely manner with minimal supervision

• Proactive, curious, and eager to learn. Strong, proven problem-solving ability.

• High-energy and initiative to work independently on complex assignments, as well as in a team-oriented professional environment. The ideal candidate identifies problems or opportunities, finds solutions, and takes appropriate action.
• Demonstrate professionalism in interpersonal relationships.
• Give and accept direction and constructive criticism from peers and clients. Incorporate feedback and take/give direction well.
• Exhibit interest and appreciation for wine.

Members of our Marketing team will also possess the ability to:

• Execute assigned tasks at a high level, with attention to detail and thoughtful prioritization of effort.
• Actively collaborate with colleagues and departments across the company to meet the needs of key stakeholders and our audience.
• Clearly and effectively present information and ideas.
• Actively seek out knowledge in marketing and beverage industry, regularly sharing the best of the industry to inspire team members and clients.

In addition, all successful winery employees will be able to:

• Use your attitude and effort to contribute to a positive work environment.
• Be thoughtfully engaged and do your best work. Every day.
• Model the winery values: Respect People, Expect Quality, Think Differently, Get Stuff Done.

PHYSICAL DEMANDS/WORK ENVIRONMENT: This position will have to spend long hours sitting. There may be visual or ergonomic strain due to computer use. It also requires extended periods of concentration and focus. The employee may also have to occasionally do some light lifting of supplies and materials. This job is in a winery/production setting that at times requires walking or standing for some period of time. Travel is required very infrequently, for market surveys or account presentations.

Typical Schedule: Position is full-time, salaried. Due to the creative and collaborative nature of our work, this position is housed full-time on-site at Oliver Winery’s Bloomington, Ind., headquarters. Remote work is possible, up to one day per week, with supervisor coordination. Weekend or evening work is occasionally required, with advance notice.

Core Values of Oliver Winery:

• Respect People. Respect others in your interactions with fellow staff, customers, suppliers, and all you meet in conducting winery business. Listen as much as you talk. Be respectful, friendly, and dependable.
• Expect Quality. Quality matters. Expect the best from yourself and fellow staff. Do your job with pride and attention to detail.
• Think Differently. Be curious and creative. Seek out ways to improve our products, our brand, our service, and our facility.
• Get Stuff Done. Make smart decisions and deliver results. See solutions, not roadblocks. Execute great ideas with urgency.

Employee Benefits & Perks:

• Comprehensive health, vision, dental, and supplemental benefit packages.
• Generous PTO and paid holidays.
• Employer 401(k) matching program.
• Paid training and meetings. Opportunities for professional development.
• Access to our award-winning Live Well wellness program featuring fitness reimbursements, charitable giving matches, and education on topics including financial health, physical wellbeing, and more.
• Generous employee discount on wine, food and merchandise.

We strongly recommend you upload a cover letter along with your resume.

For more information about working at Oliver Winery, check us out on Glassdoor!

This document is confidential and contains proprietary information and intellectual property of Oliver Winery, Inc. Disclosure, copying, distribution or use of this document and the information contained therein is strictly prohibited.
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