To build great companies, you need great people. That’s what inspired us to create a suite of highly configurable HR technology that makes recruiting, onboarding and retaining people simple. At Clinch – part of the PageUp Group – we’re on a mission to change lives with outstanding hiring experiences. From entrepreneurial beginnings in Melbourne, we quickly expanded and are proud to now have established locations in Sydney, United States, London, the Philippines, Dublin and Paris. Our platforms are used by 5.3 million users globally.
The team you’ll be joining – Clinch Recruitment Marketing
Our Clinch team owns our Recruitment Marketing platform. Their mission is to help large and emerging businesses to hire smarter and faster by attracting, identifying, nurturing, and hiring the best candidates through our platform. Whilst we have been operating for over 20 years globally, this team is the newest edition to the PageUp family; founded in 2014, they very much have a collaborative lean start-up approach to development. They deliver the product roadmap and core development for our recruitment marketing platform. You’ll get the best of working for an established company (support/structure/benefits) and a smaller team (agility/fast pace/making a meaningful impact on a core platform) all in one!
THE ROLE
Clinch’s marketing team is looking for a demand generation specialist to support the planning, execution, and optimization of marketing campaigns and programs to drive leads and pipeline for sales. You will scale and optimize programs across SEO, paid search, email, webinars, social, and more. You’ll be responsible for helping bring campaigns to life and making sure we’re getting the most out of every program. You’ll partner closely with marketing ops, marketing regional managers, content, product marketing, and sales.
KEY RESPONSIBILITIES
Execute and optimize demand gen programs to drive pipeline and revenue across various channels including paid search, SEO, email, direct mail and more.
Support the campaign process from planning to execution to measuring and reporting on performance.
Build and run A/B tests and use the insights to make performance improvements across messaging, creative, channels, etc.
Partner with Sales, Content, Lifecycle, Marketing Operations and Product Marketing to assist in the development, messaging and launch of strategic outbound campaigns.
Develop a deep understanding of our target audience, personas, and competitors to craft compelling messaging and copy.
Manage and optimize our marketing activities calendar.
Manage the Paid and Organic social media strategy, execution and reporting, including:
Building a social media strategy aligned to current go-to-market strategies
Managing the distribution of social content including consistent social media posts, press releases and thought leadership articles.
Manage the Paid advertising strategy, execution and reporting
Own the development, creation, reporting and optimization of email marketing content including nurture sequences and newsletters
Compile metrics related to the campaigns you manage and produce reports on how to optimize and improve campaign performance
ABOUT YOU
You’re excited by the opportunity to work at a fast-paced, high-growth SAAS company and build and scale our demand generation engine. You love seeing and measuring the impact of your work, and you’re comfortable writing engaging copy across multiple platforms. You have strong attention to detail and are extremely organized — due dates don’t slip past you and you get excited creating clear project briefs and timelines.
And of course, the perks
There’s something for everyone in the benefits we offer:
an extra day of leave to do something awesome (no really – it’s called an Awesome Day),
generous paid parental leave for primary and secondary carers,
flexible working,
wellbeing allowance,
employee assistance program
volunteer leave.
Our global offices also means those who dream of travel have the opportunity to take their career to new places.
At PageUp Group, we encourage people of all backgrounds and abilities to apply. Building diverse teams is the foundation of our success, so if you think you have what it takes, but don’t necessarily meet every single criteria on the job description, please still reach out. We’d love to have a chat and see how you could add value to the team.
Equal Opportunity at PageUp
We are an equal opportunity employer and value diversity, equality, inclusion, and belonging at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or genetic information.
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