Log In
Sign Up
Full Job Description
Company:
Patriot Mobile
Location:
Grapevine, Texas
Job Type:
Full Time
Patriot Mobile is America’s only Christian conservative wireless provider. We offer broad coverage on dependable, nationwide 4G or 5G LTE networks. We are committed to providing our members reliable wireless service and exceptional support while relentlessly fighting for our shared values. Patriot Mobile donates a portion of every dollar earned to support organizations that fight for First Amendment Religious Freedom and Freedom of Speech, Second Amendment Right to Bear Arms, Sanctity of Life, and the needs of our Veterans and First Responders.
Job Overview:
As a Digital Marketing Manager, you will report to the Senior Vice President of Marketing and be responsible for developing, implementing, and overseeing the digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will be expected to be proactive and data-driven with a deep understanding of various digital marketing channels, tools, and techniques. You should be passionate about staying up to date with the latest digital marketing trends and possess the ability to translate business goals into effective marketing campaigns.
Supervisory Responsibilities:
- Oversee the strategy and implementation of the company’s Digital Marketing initiatives.
- Provide constructive and timely performance evaluations.
- Oversee and work with Human Resources regarding discipline and termination of employees in accordance with company policy.
- Work with leadership in establishing/updating departmental policies and procedures.
Essential Functions and Responsibilities:
- Collaborate with cross-functional teams to create and execute comprehensive digital marketing strategies aligned with overall business objectives.
- Develop and maintain an integrated digital marketing calendar.
- Plan, execute, and optimize online advertising campaigns across various platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Monitor budgets, bids, and performance metrics to achieve optimal ROI.
- Drive content marketing initiatives by developing engaging and compelling content for blogs, social media, email campaigns, and other digital channels.
- Ensure content is optimized for SEO and aligns with brand messaging.
- Manage and oversee all social media platforms, creating engaging content, monitoring trends, and interacting with the online community.
- Utilize social media analytics to improve performance.
- Develop and implement effective email marketing campaigns to nurture leads and engage with existing customers, while continuously refine strategies to enhance open, click-through, and conversion rates.
- Conduct keyword research, optimize website content, and improve site structure to enhance organic search visibility and drive traffic.
- Stay informed about search engine algorithm updates and best practices.
- Develop and manage the digital marketing budget, ensuring optimal allocation of resources and cost-effectiveness of campaigns.
- Lead a team of digital marketing professionals, fostering a collaborative and results-oriented work environment, while providing mentorship, guidance, and skill development opportunities to team members.
- Good understanding of e-commerce and CMS platforms.
- Stay up to date with digital technology developments.
Required Knowledge/Skills/Abilities:
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successful digital marketing campaigns.
- In-depth knowledge of various digital marketing channels, including PPC, SEO, social media, email marketing, content marketing, and display advertising.
- Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, and email marketing software.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and leadership skills to effectively collaborate with team members and stakeholders.
- Creative thinking and problem-solving abilities to develop innovative marketing strategies.
- Up to date with the latest digital marketing trends, best practices, and industry changes.
- Strong project management skills to meet deadlines and manage multiple projects simultaneously.
Education and Experience:
- Bachelor degree or higher in marketing from a regionally accredited college required.
- Minimum of 8 years of digital marketing experience preferred.
- Leadership or management experience preferred.
- Familiarity with SEO and PPC advertising required.
- Strong collaboration skills required.
Physical Requirements:
- Must be able to sit or stand for long periods of time.
- Must be able to work in a variety of spaces to include cubicle, counter, and or desk areas.
- Must be able to lift and move items up to 25 pounds.
Patriot Mobile is an equal opportunity at-will employer and does not discriminate against any employee or applicant for employment based on age, race, religion, color, disability, sex, or national origin.
