Paul Spring Retirement Community Hiring for Senior Living Director of Sales and Marketing Job at Alexandria, VA Full Time

RETIREMENT UNLIMITED INC.

JOB DESCRIPTION

DIRECTOR OF COMMUNITY RELATIONS
(Sales and Marketing)

Summary: Responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.

Reports to and is supervised by the Administrator and Corporate Director of
Marketing and Communications.

Responsibilities:

• Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.

• Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.

• Maintains a viable wait list of qualified potential residents.
• Conducts tours of the community.
• Maintains a complete understanding of RUI deposits and lease procedures.

Effectively communicates procedures to prospective residents and their families.

• Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
• Strives to achieve RUI census goals (% Occupancy, Move-Ins, and Community

Fees).

• Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.

• Responsible for the development and maintenance of media and advertising list with contact information appropriate for the community.

• Attends all community marketing events and advertised activities where applicable.
• Responsible for evaluating the effectiveness of all planned events and advertisements to submit to the Corporate Director of Marketing and Communications for review annually.

• Attends required in-services, staff meetings, and RUI training seminars.
• Performs other duties as assigned.

Job Requirements

• Must possess sales ability.

• Must be familiar with Windows operating systems, MS Office, email software and internet browsers.

• Must have a high school diploma or equivalency. (Minimum of 2 year college degree preferred.)

• Must have two years of successful experience in sales and marketing.
• Must have the ability to communicate effectively in verbal and written form.
• Must be able to work flexible hours, nights, weekends and holidays as required.
• Must have strong customer service skills.
• Must be able to exert up to 25 lbs. of force occasionally to lift, carry, push, pull or otherwise move objects.

Job Type: Full-time

Benefits:

• 401(k)
• Dental Insurance
• Health Insurance
• Paid Time Off
• Vision Insurance

Schedule:

• 8 Hour Shift
• Monday to Friday
• Weekends

Experience:

• Sales: 4 years (Preferred)
• Marketing: 4 years (Preferred)

Work Location:

• One location

Work Remotely:

• No