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Auto req ID: 239497BR Job Description PepsiCo eCommerce eCommerce Marketing Associate – Graphic Designer Transform How Today’s Products Are Sold, Redefine the Future of Online Grocery Designers on PepsiCo’s eCommerce Marketing team are entrepreneurial leaders navigating the online landscape and developing new experiences and capabilities from scratch to impact path to purchase. We’re a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Instacart and more. On the PepsiCo eCommerce team, you’ll experiment with different tactics to transform traditional brands for the digital era, owning the creative promotion and presence of a full portfolio of snacks and beverages. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality. With a team of more than 250 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent has been a huge part of that effort, with $3 billion in retail sales projected for the rest of this year. We’re seeking an eComm Graphic Designer to own and execute the production of digital advertising that aligns with the overall business goals and marketing strategies of each business unit. Cross-functional collaboration with the customer, Design, and brand teams is paramount to be successful along with being a thought-leader for PepsiCo’s retail and online grocery partners. The role has several distinct responsibilities and priorities: Digital banner asset creation for the promotion of items on Amazon.com, Walmart.com, Kroger.com and other eCommerce sites, as well as across external ad networks (e.g., Amazon Advertising) The creation of lifestyle and product bundle images used to merchandise products on Amazon.com, Walmart.com, and other eCommerce sites Provide UI/UX guidance on various direct-to-consumer, automation, and technology-related initiatives Build relationships with brand marketing teams and their respective agencies, helping to identify opportunities to integrate ecommerce creative into existing marketing plans Build and maintain a library of eCommerce creative and digital brand assets Develop best practices for the creation of conversion-oriented ad units for use on pureplay and eGrocery customer sites Assist with coordinating and conducting brand and product photoshoots Qualifications/Requirements Creative expertise: minimum of 4-6 years of experience leading the development of creative for big digital marketing programs, including display, email, and social assets Demonstrated ability to produce banner images, product mockups, and other creative assets which drive click-through and conversion-to-purchase Advanced proficiency in Adobe Photoshop and Illustrator; Capture One is a plus Familiarity with photography principles and a desire to learn about food photography and styling Willingness to occasionally commute to Westchester county, NY for photo shoots Strong project management skills and attention to detail A track record of driving results in complex, multi-stakeholder environments Strong communication skills and ability to educate and influence management and senior leaders to act in a desired manner through written and verbal communication Relocation Eligible: Not Eligible for Relocation Job Type: Regular All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 – 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. If you’d like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy Please view our Pay Transparency Statement
Posted on :
2021-08-05T08:08:47Z
