PureRED Hiring for Technical Copywriter- REMOTE at Stone Mountain, GA Full Time

PureRED is currently seeking a 100% remote Technical Copywriter, residing in the US in Eastern or Central time zones. This role will be responsible for creating and producing clear, concise, and engaging content that communicates our clients’ product and service offerings to their target audiences through several channels including digital, social, video and brochures.

To be successful, this writer must be a master of both short and long-form content and be able to distill complex sales goals into engaging content that moves the needs for our client. Additionally, the ideal candidate is a highly detail-oriented professional writer who is skilled at developing highly technical but engaging, SEO-optimized content for clients in industries such as construction, heavy equipment, or manufacturing. A savvy storyteller, this person can synthesize technical details into engaging content for print, digital, and social media materials for B2B clients.

The ideal candidate will have a knack for strong concept development and problem-solving skills and must be comfortable in a client-facing capacity (which may be required from time-to-time).

Job Responsibilities:

• Write unique, impactful and on-brief copy daily
• Develop messaging for marketing assets including videos, landing pages, banner ads, brochures, blogs, whitepapers, social and omni-channel campaigns
• Has a keen ability to understand, maintain and strengthen brand voice in all marketing channels
• Can write everything from punchy headlines to long form white papers and webinars
• Able to work independently or as part of a group brainstorming ideas and making revisions based on feedback
• Take complex briefs and spin them into compelling stories that keep marketing priorities at top of mind
• Has excellent interpersonal communication skills and time management skills
• Able to turn projects around quickly and stay focused on the task
• Stay up to date on the industry, best practices, client projects, timelines, and the state of business

Qualifications:

• High school degree/GPA required. Secondary education in one of the following areas preferred: Digital communications, marketing, advertising, PR, social media, journalism, technical writing, etc.
• 3+ years of professional copywriter experience (agency side) working with technical content in PR, digital advertising, social media, blogging.
• Demonstrated knowledge of the marketing funnel and writing collateral to support sales objectives, especially bottom-of-funnel tactics.
• Keen understanding of B2B marketing communications and how paid, earned, social, and owned media are integrated into digital marketing communications.
• Motivated team player with the ability to collaborate across multiple creative teams within a fast-paced environment.
• Demonstrated ability to work well with account teams and clients (will be client-facing at times)
• Ability to manage tight deadlines with competing priorities.
• High degree of initiative and independent judgment while juggling multiple projects with multiple stakeholders

Samples of writing content in the B2B space for “technical” industries must be included in portfolio. Ideally, we’d like to see display assets, blogs, brochures, etc. Applications w/o a portfolio will NOT be considered.

Who is PureRED?

PureRED is a leading strategic partner for 14 of the top retail, consumer and B2B brands in the US. For over 55 years, PureRED has innovated to find the answer. As passionate problem solvers, we approach every challenge with curiosity and creativity to craft innovative solutions that deliver results. Specializing in retail advertising and promotions, integrated marketing and technology solutions, PureRED creates and manages content at the speed, scale and level of precision needed by the nation’s top brands.

EQUAL EMPLOYMENT OPPORTUNITY

PureRED (“the Company”) is an equal opportunity employer and makes all employment decisions without regard to race, color, religion, gender, marital status, disability, national origin, sexual orientation, military or veteran status, or any other classification protected by law. In addition, the Company complies with all applicable federal, state, and local laws governing non-discrimination in employment. Decisions concerning employment are based strictly on an individual’s qualifications and ability to perform the job under consideration, the comparative qualifications and abilities of the other applicants or employees, and the individual’s past performance, if applicable, within the Company. Employment decisions include, but are not limited to, recruitment, hiring, promotions, salary or other compensation, benefits, transfers, discipline, layoffs, termination, and training.

Required Skills

Required Experience