MARKETING MISSION: We ensure our current and prospective Guests are exposed to Red Robin at the right time, right place, and with the right message consistently across all channels and in our local communities. We involve our Guests in conversation to drive engagement, connection, brand loyalty, and, ultimately, drive traffic. We model adaptability as we work together to partner cross-functionally and have Bottomless fun while doing it.
SUMMARY
The Manager of Brand Marketing is responsible for the wholistic view of Guest-facing channels, ensuring all marketing communication is consistent and relevant to the Guest and channel, while also aligning to brand standards. This role is responsible for understanding shifts in consumer trends and evolving the brand messaging to strategically align. This position manages agency relationships, creation and maintenance of brand standards, design and development of Red Robin content and works cross-functionally to create impactful marketing programs that contribute to bottom line profit across all platforms.
The Manager of Brand Marketing is responsible for establishing strategy for the guest engagement touch points. This position will also guarantee a consistent and engaging user experience for guests across all platforms, will ensure content is appealing, frequently optimized, and up-to-date, and will showcase the Red Robin “voice” to communicate effectively with designated audiences.
**This position is hybrid remote. The ideal candidate would reside in Colorado and be able to travel to the Restaurant Support Center in Englewood, CO as needed.
RESPONSIBILITIES
SKILLS & QUALIFICATIONS:
BENEFITS:
Compensation Range: $91,400.00 – $125,675.00
Red Robin is an Equal Opportunity & E-Verify Employer
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