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As Rx Savings Solutions continues to experience rapid growth, we have an exciting opportunity for a Client Marketing Manager, Health Plans to join our team. In this position, you will be an excellent project manager and work both independently and collaboratively with the Client Success team to create an incredible member experience and achieve business objectives.
Position Summary:
The Client Marketing Manager will work closely with the Client Marketing team, the Marketing Automation team, Health Plan Sales team and the Client Success team to create communication campaigns and drive member engagement for Rx Savings Solutions’ health plan clients. Your job will be to work with assigned clients to strategize and project manage all member-facing educational and communication materials. This includes but not limited to custom campaign management, both digital and print, and creating and organizing material to support other stakeholders within the health plan. This role reports to the Director of Client Marketing.
Key Responsibilities include but are not limited to:
- In collaboration with the client, strategize and build member engagement programs for health plan members and other stakeholders consisting of email, direct mail, and marketing collateral to promote awareness and drive adoption of Rx Savings Solutions.
- Develop and implement ongoing campaigns based on targeted segments to drive awareness, engagement, retention, and behavior change.
- Educate Rx Savings Solutions internal sales teams on marketing engagement best practices, new materials and ongoing campaign effectiveness.
- Collaborate with Rx Savings Solutions Implementation Managers on project timeline to ensure a successful launch to health plan members.
- Participate in sales calls with health plan prospects to discuss member engagement campaign overviews, best practices and results.
- Participate in and document discussions during client meetings and conference calls.
- Provide overall program strategy and guidance for clients to ensure a successful program launch and ongoing success.
- Develop and maintain health plan member engagement case studies and success stories.
- Manage client engagement assets.
- Compile reports to measure, track, and evaluate campaign effectiveness.
- Manage vendors as needed to create marketing materials, videos, and emails.
Experience, Skills, and Abilities:
- Excellent written and verbal communicator with strong project management skills
- Well-organized, capable of juggling multiple projects, with a passion for learning
- Self-motivated and self-directed
- Willingness to adapt to change in a growing company
- Ability to present and contribute ideas
- Proven ability to work in team environment
- Preferred experience: Salesforce.com, Microsoft Office Suite
Qualifications:
- 7+ years of marketing experience with demonstrated increased responsibility
- Experience working with or at an agency a plus
- Previous healthcare experience a plus
